an overall strategy to position a premium ev bike brand offering new services to corporation and business community.

1. Corporate presentation
2-wheels mobility
January 2014

2. identity
resnova and its origins
in the automotive
from mechanics
since 1859
from transport
(as part of the V. Orlandi group)
to pollution
reduction
to mobility

3. vision
resnova and mobility
on the edge of innovation
for 2 & 4 wheel mobility

4. values
resnova for mobility
innovation
safety
design
sustainability
practicality
accessibility

5. competences
people and passions
mobility
sustainability
engineering
communications
management

6. products
innovation on 2 wheels

7. partner
expertise and global outreach
A Journey Redefined

8. the concept
planned for B2B
product range
service range
consultancy

9. for corporate mobility
e-bike as a solution
as a vehicle that favours individual mobility and accessibility
as a means for internal mobility within large industrial sites or
retails parks
as a system for both internal and external micrologistics
needs
as a solution for corporate bike sharing

10. for the fleet
e-bike as an integration
to balance the corporate fleet on short range mobility needs
to reduce environmental footprint without reducing mobility
as a cost saving solution
as asset for corporate events and the retail network

11. for employee engagement
e-bike as a platform
as a benefit and incentivo for the management
as a tool to facilitate wellness programmes and contribute to a healthy lifestyle
as a resource to change management programmes and activation plans
as a solutions for teambuilding sessions and managerial trainings
as a service in renting for corporate families and employees

12. for the retail
e-bike as a tool
as a mobility service for the network’s employees and/or clients
as a commercial product for sales differentiation
as a benefit for dealers/subsidiaries/partners
for loyalty programmes as am innovative and differentiating product range
as a communications asset

13. for sustainability
e-bike as diversity
as a CSR engagement and initiative
to favour accessibility and social inclusion
as a thematic area of experience in training sessions
to sensitise and involve corporate population on material issues e.g. environment,
healthiness, changing lifestyle, …
as a service for local communities

14. e-bike
emotional
experiential
electric

15. has chosen

16. the proposal
studied for the B2B
world of business
automotive & fleet
tourism & hospitality
events & exhibitions

17. the proposal e-bike for the world of business
range of products A2B customised on organisational needs
short/long term renting services (conventions, events or as an
integration to fleets, for corporate bike sharing)
advisoring i.e. corporate mobility analysis and planning of dedicate
services
experiential training sessions for teambuilding and outdoors
change management projects and activation strategies
in
partnership
con:

18. the proposal e-bike for automotive & fleet
courtesy bike for customers during car service
commercial differentiation through the introduction of A2B product range
setting up of a display corner with A2B brand design and/or in co-marketing
short/long term renting service on client’s needs
for the business organisation in itself (see e-bike for the world of business)

19. the proposal e-bike for tourism & hospitality
courtesy bike for guests during accommodation
short/long term renting service on customers’ needs
organisation of thematic cyclo-tourism experiences (with standard itineraries or
bespoke)
sales opportunities upon request
for the business organisation in itself (see e-bike for the world of business)

20. the proposal e-bike for events & exhibitions
courtesy bike for guests and participants
communication asset using e-bike as media
organisation of entertainment sessions for guests/participants

21. !
Resnova srl a socio unico
Via Quinzano, 3 25020 - Flero - Brescia IT
T. +39.030.3539079 - F. +39.030.9583111
Distributore esclusivo A2B Italia
www.wearea2b.com
!
Karin Fischer, Business Partner k.fischer@resnovasrl.it
Carlo Iacovini Senior Business Manager c.iacovini@resnovasrl.it
Claudio Mascialino Owner c.mascialino@resnovasrl.it
!