How Do You Lead Innovation? Sverre Munck (Chairman Opera Software, past: 20 yrs EVP in Schibsted) and myself (Co-Founder / CEO in Lettspart and Digital Expert in Sprint, past: Schibsted) held this presentation about #Exploit #Explore at a breakfast seminar with Sprint Consulting in Oslo. The topic was how to work with innovation leadership, in light of a framework I picked up from my ever awesome professor Michael L. Tushman at Harvard Business School. Read more about his work in his article "The-Ambidextrous-CEO" here https://hbr.org/2011/06/the-ambidextrous-ceo. For our Norwegian speakers, I translated and adapted Tushman's article here http://sprint.no/a-lykkes-med-to-ting-pa-en-gang/. Sverre and me give some general observations about risk, we introduce the framework, and Sverre masterfully tells the "Past Report" about Schibsted's last 20 years, in light of exploit explore. Remember, work on your innovation strategy, it's like brushing your teeth, you have to do it everyday! Have a great day Calle

1. #EXPLOIT #EXPLORE
Presentation from Sprint Breakfast Seminar 4 June 2015
w. Sverre Munck og Carl-Nicolai Wessmann
Calle
“How to #Explore”
p. 2-26
Sverre
“The Past Report”
Schibsted in light of
Exploit Explore
p. 27-70

2. HOW TO #EXPLORE
Carl-Nicolai on ambidexterity in leadership
Hotel Continental, June 2015

3. RiSK

4. What is innovation in your industry?

5. Mary Meeker Internet Trends 2015
www.kpcb.com/internet-trends

6. YOUR HOUSE -YOUR HOUSE
YOUR HOUSE IS ON FIRE
©TerraBuskerud
You House
Your House
Your House
Is On Fire

7. 45M users worldwide Teachers / Students
Kahoot, game-based classroom response system
EDUCATION

8. The number of cars on the road will be reduced by 99%
– that means that the fleet will fall from 245M to just 2.4M.
PwC
TRANSPORT

9. ReWalk Robotics is a wearable robotic exoskeleton that provides powered
hip and knee motion to enable individuals with Spinal Cord Injury (SCI) to
stand upright and walk.
MEDICAL

10. Mark Zuckerberg
TELCOS

11. Online food shopping will capture more than NOK 10B of the Norwegian
convenience market alone in 3-5 years.
Arne Matre, DN 26. februar 2015
RETAIL

12. Millenials Are Just The Beginning
PEOPLE

13. IN MY HAPPY PLACE
ME?
Image:
animal-kid.com

14. Sverre Munck Interview 15.11.2006

15. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLOIT EXPLORE FRAMEWORK

16. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing EXPLOIT
EXPLOIT EXPLORE FRAMEWORK

17. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK

18. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK

19. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK

20. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS

21. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
85
15
👍

22. You.
Yes, you.
You control the change.
4 things you can do.
YOU

23. COOL IS
DIFFERENT
HIRE COOL

24. © M. C. Escher
Explore
Exploit
AMBIDEXTERITY

25. TOP

26. “when you stumble, keep faith. And when you're
knocked down, get right back up and never listen to
anyone who says you can't or shouldn't go on.”

27. SCHIBSTED MEDIA GROUP
THE PAST REPORT
Sverre Munck on Managing Change in Schibsted
1995 - 2015

28. ContactE. HemingwayBack (6)
Bob, how did you go bankrupt?
3:16 AM 100%
The Sun Also Rises, 1926

29. ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
The Sun Also Rises, 1926
Bob, how did you go bankrupt?

30. ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
First gradually
The Sun Also Rises, 1926
Bob, how did you go bankrupt?

31. ContactE. HemingwayBack (6)
3:16 AM 100%
Two ways…
First gradually
Then suddenly 😲
The Sun Also Rises, 1926
Bob, how did you go bankrupt?

32. Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?

33. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS

34. 175+ YRS HISTORY

35. 1995 2000 2005 2010 2015
Vis@visen
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
“I glansperioden mellom 1995-97 økte Aftenposten
annonseomsetningen med 50% hvert år”

36. 1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen

37. NEW
BRAND
GOVERNANCE
PEOPLE
TECHNOLOGY

38. BRAND

39. GOVERNANCE

40. Cultural strategy - Staffing
Per Eirik Marton
IT Manager
Rune Maurtvedt
Developer
Eivind Larre
Developer
Viktor Hansen
Developer
Karsten Mevassvik
Web designer
Tine Reuterdahl
Technical Director
Christoffer Solli
Sales Manager
Odd Doknæs
Market Manager
Endre Kolbjørnsen
Chief Business Developer
Anita Berger
Assistant
Anne Sandvin
Customer support
Brix Andersen
Customer support
Jon Gunnar Vold
Customer support
Mette Warhus
Technical support
Yvonne Seville
Customer support
Arne kaardahl
Chief Support Centre
Frode Nordseth
CFO
Nina Edvardsen
Marketing
Pål Snarvold
Market Manager
Knut Farstad
Sales
Kai Møller
Partner responsible
Christian Berg
MD
Real Estate LTD
Hanne Årbogen
Marketing
Eirik Bache Wiig
Market Manager CV
Kjersti Grøttås
Reasearch manager.
Ståle Hellerøy
Account manager
Nils Ola Bark
Market Manager
Morten Norder
MD
Jobb LTD
Reidar Bjørnstad
Sales
Terje Berget
Markedsjef
Lars Vangen Jordet
MD
Bil LTD
Terje Seljeseth
CEO
From newspaper
From recruiting
From real estate
From motor
From IT
From other
• Results orientation
• Entrepreneurship
• Competence
• Diversity
PEOPLE

41. TECHNOLOGY

42. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
WE ENDED UP
MAKING IT HERE
WE TRIED FOR THREE
YEARS TO MAKE IT HERE

43. 2002 WORLD IS FLAT

44. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
SWEDEN LAUNCH
UP HERE

45. LOCAL HERO

46. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS
ACQUISITION
DISCUSSIONS WITH
BLOCKET TOOK US
HERE

47. Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies

48. Hypothesis:
This can scale globally
Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies

49. Question:
Which technology and which go-to-market
shall we use?
Hypothesis:
This can scale globally
Status 2004:
We had a proven concept - OLC
- Very Profitable
- Two different technologies and go-to-market
strategies

50. 2004 EXPANSION

51. 👑
NAILED IT

52. SCALED IT

53. PROOF
Revenues (MNOK)

54. Le Monde Weekend 5
January 2013
TOTAL TRANSFORMATION

55. Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?

56. TECHNOLOGY
MARKETS
Incremental
Architectural /
Modular
Radical
New
Existing
EXPLORE
EXPLOIT
AUDIT SCHIBSTED IN EXPLOIT EXPLORE FRAMEWORK
MANAGING YOUR
INNOVATION STREAMS

57. 1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech

58. 1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)

59. 1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)
APPS

60. 1995 2000 2005 2010 2015
FinnTech
AP Rubrikk
EXPLOIT EXPLOIT EXPLOIT EXPLOIT
EXPLORE EXPLORE EXPLORE EXPLORE
QUIT QUIT QUIT QUIT
Vis@visen
FinnTech
SchTelekom (WAP)
APPS

61. Is it a good framework to understand
Schibsted?
Audit of Schibsted using exploit explore
framework.
What can we learn from it?

62. Learnings
5

63. ORGANISATIONS
CULTURE
CAPABILITIES
COMPETITION
TECHNOLOGY
FORCES AT PLAY
Explorer

64. (Really) INDEPENDENT

65. YOU NEED NEW PEOPLE

66. EXPERIMENT

67. 85 15

69. What is innovation in your industry?

70. THANK YOU!