This is what my presentation was supposed to look like at Friday's Social Media Breakfast.

1. LearnMore@CarlNatale.com How to Make Content Work for You
Blogging for Business
January 28, 2011

2. LearnMore@CarlNatale.com How to Make Content Work for You
I’m a Blogger
•CarlNatale.com
•Expensiccino.com
•WorkAwesome.com
•@CarlNatale
•@CarlonBlogging

3. LearnMore@CarlNatale.com How to Make Content Work for You
And You’re Not a Blogger
Advice for non-writers
Who don’t have a lot of time
But want to build their businesses

4. LearnMore@CarlNatale.com How to Make Content Work for You
Why We Buy
Improve our lives
Make things better
Fix our problems

5. LearnMore@CarlNatale.com How to Make Content Work for You
Write an Instruction Manual

6. LearnMore@CarlNatale.com How to Make Content Work for You
Guidelines
What is your brand?

7. LearnMore@CarlNatale.com How to Make Content Work for You
Guidelines
What is your brand?
It’s all about your
audience

8. LearnMore@CarlNatale.com How to Make Content Work for You
Guidelines
What is your brand?
It’s all about your
audience
Personal vs. personality

9. LearnMore@CarlNatale.com How to Make Content Work for You
Good Enough is Quality
Learn how to use apostrophe’s
Spell correctlee
Get you’re homonyms write
Avoid run-on sentences.
But don’t be afraid of short,
simple sentences.

10. LearnMore@CarlNatale.com How to Make Content Work for You
How Often Should You Blog?
Posts Content Traffic “Quality” Attention
+ Spans
-

11. LearnMore@CarlNatale.com How to Make Content Work for You
If You Blog Less...
Posts Focus UPW $
+
-

12. LearnMore@CarlNatale.com How to Make Content Work for You
How Long Should the Post Be?
Words Technical “Quality” Attention
+ Nature Spans
-

13. LearnMore@CarlNatale.com How to Make Content Work for You
Finding Ideas & Inspiration
Free consultations
Email
Trade publications
Reader comments on blog
LinkedIn Answers
Quora?

14. LearnMore@CarlNatale.com How to Make Content Work for You
Notebooks
Evernote
Google Docs
Draft status for your
blog
Deadtree versions

15. LearnMore@CarlNatale.com How to Make Content Work for You
How Outlines Can Create Time
Use nouns & verbs in subtitles
• Make them tweetable
• They can work as titles for new posts
How to repurpose content
• Reuse outlines for speeches
• Combine blog posts into white paper
Split into segments
• Record for video and audio
• Repurpose for social media

16. LearnMore@CarlNatale.com How to Make Content Work for You
Now You Have a Content Strategy
Content

17. LearnMore@CarlNatale.com How to Make Content Work for You
Why Should You Blog?
Blogs are like bacon (SEO)
You will become an expert
Blogs become a referral engine
Your customers will be more loyal

18. LearnMore@CarlNatale.com How to Make Content Work for You
Why Shouldn’t You Blog?
None of this matters
unless you can convert