9. So why do we create barriers? Notes – Don’t mention “security” & “reputation” Individual Business Connecting with friends Connecting with colleagues Collaborating with friends Collaborating across people & businesses Organising friends Organising and arranging meetings Mobilising friends Mobilising colleagues
10. For some people, the technology matters… Just ask Mark Zuckerberg, Steve Jobs, Eric Schmidt… But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”. Notes – Don’t mention Mum is a Farmville addict
11. … tools simply enhance and extend existing social behaviours