Basic training for those looking to get started with Twitter for personal or professional reasons. Includes: * What is Twitter? * Why use Twitter? * Measuring Success * Creating Twitter Accounts * Twitter Etiquette * Finding People to Follow * Time Management * Appendix: Avoiding Scams and Professional Tools Created as a client "lunch and learn" presentation.

1. Getting Started on Twitter Presented by: Carlen Lea Lesser Assoc. Director Interactive Strategy RTC Relationship Marketing @carlenlea July 28th, 2009

2. Agenda What is Twitter? Why use Twitter? Measuring Success Hands On Creating Twitter Accounts Twitter Etiquette Finding People to Follow Twitter and Time Management

3. Twitter on Twitter What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely. How: Twitter puts you in control and becomes a modern antidote to information overload. Source: www.twitter.com/help

4. What is Twitter? Twitter in Plain English Video By Common Craft is used by Twitter on their website http://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78

5. Hi, Martha! What are you doing? It’s really not a new idea. Creating community in a modern, mobile society

6. Why Use Twitter? Discuss… “Everyone else is,” isn’t a good answer.

7. A few reasons to consider

8. Measuring Success “ReTweets” Followers Replies Tracking links Bit.ly Tr.im Twurl BurnURL Hootsuite Friday Follows

9. Hands On: Create Your Twitter Account 1 2 3 www.twitter.com Fill out your profile Sign up! Upgrade your look: http://www.twitbacks.com/

10. Twitter Etiquette Reply to people: @username in beginning of post Retweet: reposting what someone else has posted (it’s a good thing) begin post with “RT @username” Twitter Memes: begin with “#” called a “hashtag” Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman) #fail: easy way of saying something didn’t work #fridayfollow (alt #ff): tell people who you think is worth following Don’t say, “did you get my tweet?”

11. Fail Whale

12. Finding People to Follow “Find people” search: http://twitter.com/invitations/find_on_twitter Topic search: http://search.twitter.com/ WeFollow.com Twitter Directory: http://wefollow.com/ See who people you follow are following! @carlenlea is following: http://twitter.com/carlenlea/following

13. Time Management Start with your goals – think about how much time you NEED to spend Start with 15 minutes, twice a day & stick to it. Don’t try to catch up on everything Don’t look back more than a few hours Don’t respond to everyone Expand as needed Always check your @ replies

14. Thank you!

15. Appendix Scams Safe partner authentication Going pro

16. Twitter Scams Don’t fall for these types of scams. Note: The examples provided are intended as illustrative only.

17. Safe Partners: Look for Twitter Authentication Make sure you are only giving your information to Twitter. Check the URL to be safe.

18. Going Pro… Services provide advanced features for managing multiple accounts or corporate tweeting Tweetdeck Hootsuite CoTweet Splitweet Seesmic