Grow Your Business Facebook Page

Enhance my Facebook Page
Wednesday 25 September 2013
Utilising your facebook page to grow your business

Agenda
• Creating a Facebook Page Strategy
• Increase number of likes on my Page
• Increase engagement on my content
• Ideas for what I should put on my page
• Questions
2www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013

Workshop Objective
• Increase awareness of tools and benefits of
facebook Business Pages, to enable you to
create a facebook strategy and grow your
business

Facebook Stats
4www.facebook.com/definedcoach
New Zealand (Aug 13)
Country Audience: 2,400,000
Percent of NZs Population: 53.56%
Source: http://www.adcorp.co.nz/news-blog/Social-Media-
Statistics-August-2013,-Australia-and
Source http://www.socialbakers.com/facebook-overview-statistics/
Enhance my facebook page seminar 25 Sep 2013

Creating a facebook page
strategy

Why have a Business facebook page?
Get found by people who are searching for your products
or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars,
blog articles, or other resources
Generate leads for your business
Helps with SEO for your website
Promote new products, services and events

Should I have a Business facebook page?
• Who is your target audience?
-Depends on target audience, eg Are they using facebook, and if so how often
are they on facebook?
• What do you want to achieve from having a facebook page?
-is it for new or existing clients? What are the benefits for liking your page?
• Consistency is essential to keep people engaged!
• Disadvantages:
It can be very time consuming and take a long time to convert these leads into
customers or clients.

Create a facebook Strategy
• Give people a reason to like your page – there are so many pages
out there, why should people like your page?
• Create some measurable goals for your facebook page that
include timeframes
• Then put a plan in place for achieving these goals
• Use your insights to help track progress
• Only 12-16% of your posts get
seen so ensure you are posting
at times when you target
audience are on Facebook

Increase number of likes on
my Page

Promoting your Facebook page
Add your Facebook URL to different sites:
•link onto your website
•include in your email signature
•Add to business cards and marketing
material

Ways to increase likes
• Invite your email contacts
and friends to like your page
• Share your page on your
personal facebook page
• Promote Page through
Facebook Ads
Businesses liking other
business pages do not
increase that pages like
count ;-(

Ways to increase likes
• Commenting on other Facebook pages or other blogs
• Providing updates that are engaging and that people like or
comment on
• Linking your newsletter or blog to Facebook
• Do Market Research
– Look at similar industries
– Look at your favourite pages
– What are people liking and
commenting on?

Switching between facebook profiles
You can switch between using your personal profile and business page by selecting
the  in the top right hand corner
The logo and name will show up
as to which profile you are using

Setup – URL (Facebook Address)
Change facebook url - Update the URL
to show as your company name, eg:
www.facebook.com/hmckapiti?ref=ts
vs
www.facebook.com/minxshoes
To change:
Go into your page/ Edit/ Username
For more info:
www.facebook.com/help/?page=174999945886703

Setup – Link Business Page to Personal
You can have your business facebook linked on
your personal page

Setup – Link Business page to Personal
To update go into your personal page, select
‘Update Info’
update Work and Education–
(you must have already setup your business page to link this)
‘I Currently work here’ has to be ticked
to show on your personal page

Check In – Nearby Places
• People can ‘check in’ at each
location while there and like your
page if haven’t already
• You could offer discounts etc to
those checked in to your location
For more info see: https://www.facebook.com/help/257661877677443/
You need to ensure you have a
full address listed on your page
to enable Check In function

Recommendations
• If your page has a physical
address listed, people can add
recommendations onto your
page
• Ask current or past clients to
complete a recommendation on
your page

Local Facebook Pages
• Go and like other local pages, comment on their updates – this
is great exposure
• Or click on their likes to find out what other pages are around

Increase engagement on my
content

Engagement
• Engagement is where people are liking, commenting and sharing your
posts
• Research has shown the Timeline picture is viewed first and photos
including people are more engaging.
• Picture posts are more engaging than just text

NZ Most Engaged Pages
• You don’t have to have
hundreds of likes to get high
engagement

Insights
•Learn what's working and
not working on your Page.

Can I control comments?
• Yes you can hide comments and also ban users
• You can choose to review all comments before they appear on your page
www.facebook.com/help?page=129809910466419
HOW TO HIDE:
Hover over Right hand
corner of comment, and X
should appear – giving you
option to Hide
More Info:
www.wendymoore.net/2012/01/how-to-
remove-an-unwanted-spam-post-from-
your-facebook-fan-page/

Ideas for what I should put
on my page

Have a Facebook page – Now what?
• What do I post- what problems are your target market facing, what could
they learn from you? Post articles, tips, information, photos
How often should I post?
Some research says every day,
depends on what you posting
and if you are providing value!
Think about it from a customer perspective - do you go back and scan
old posts or just look at the most recent ones? There is so many new
updates your information can get lost

Other ideas for Content
– Tips and information that can help solve your clients issues
– New and exciting things happening in your industry
– Updates on your team and business
– Events and things you are part of or going to
– Quotes and inspirational things
– Current events relevant to your industry
– Create a Content Calendar - Calendar specific things relevant to
your industry – eg Valentines Day, Fathers Day
– Create an event
Ensure that no more
than 20% of your
posts are offers

Page Setup
• Depending on ‘type’ of page
you have chosen will display
different formats on Timeline

Complete About details
• Complete the About details
to give people more
information about your
business
• Ensure information is up to
date and succinct
• Good to include Page
Admins so they know who
they are connecting with

Pictures
When attaching pictures, these then
all show up in your pictures,
and you can then create Albums

Events
• Great for sharing upcoming
events you are hosting and
have the ability to invite
people
• Ability to add pictures and
more details to those
attending
• Can promote events using
Facebook advertising

Tagging
• Tagging is linking people or pages which
creates a link to their Facebook page
(appears in Blue)
To tag: type ‘@’ then the first few
letters of person’s name or business
and select which one to apply it to.

Tagging Photos
• Click on Tag Photo , start typing
person’s name, and list should
appear of your Facebook friends
and pages you like (from your
Personal profile)

Promote each
other
• Example of how facebook
can be used to promote
Venus members – through
photos and tagging

Sharing Updates
• Great for sharing info
relevant to your target
market without always
having to think about what
you should post
HOW?
• Click on share
• Click  and select how to
share it, eg on your page
(business) or on your own
timeline (personal)

Tabs
• More info on benefits of tabs: http://www.jonloomer.com/2013/04/02/create-
facebook-tabs/
Facebook pages automatically
create tabs when you setup
photos, events and notes.
You can Create more tabs – eg
linked in, link to your Blog, Email
Signup

Offers
For more info:
http://www.facebook.com/help/offers
•Create offers to promote your business
•Free!
•Can be sent to targeted audience

Scheduling Posts
• Good to post when your
target market are on
facebook to increase
chances of your post
being viewed
• You can decide when to post by clicking on
the clock in the left hand corner.

Highlight Posts
• Highlighting posts –making it bigger to
make it stand out on your page
• To highlight :
– hover over your post – top left hand
corner

Milestones
• Great for highlighting
special dates and
engaging your audience

Milestones
How to add Milestone:

Groups
• Groups are for limited
audience
• You need to be invited –
Great for community groups
• More info:
www.facebook.com/about/groups

Page Likes of your Target Market
• Find out what pages the people in your
target market like
• are they any common ones?
• are they commenting?
www.facebook.com/definedcoach
• Click on Likes in your Target
Market peoples pages

Workshop Objective
• Increase awareness of tools and benefits of
facebook Business Pages, to enable you to
create a facebook strategy and grow your
business

Ideas for Actions
• Update URL
• Add your facebook URL to business card and email signature
• Create a content calender
• Complete the facebook strategy worksheet
• Add some milestones
• Setup an offer
• Take some photos to use on your page

Questions & Feedback
• Please go and Like
www.facebook.com/definedcoach
• And feel free to provide comments on the workshop – on my
Facebook page
• For more information or a one on one Facebook setup session please
contact me – carlene@defined.co.nz or 04 974 8640

Grow Your Business Facebook Page

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