The document provides strategies for agencies to grow their business, including developing a marketing plan with goals and metrics to track success, maximizing customer information to personalize outreach, innovating in areas like content creation and events, and obtaining financing from Oak Street Funding to fund growth initiatives using commission streams as collateral.

2. Growth Strategies
for Your Agency
Carissa Newton
Director of Marketing
Oak Street Funding

3. Our time today
Planning
Information
Personalization
Measurement
Innovation

4. There are no great limits to growth because
there are no limits of human intelligence,
imagination, and wonder.
~Ronald Reagan

6. Why Grow?
• Opportunity
• Increased Revenue
• Growth = Value
• Succession

8. Planning
Always have a plan, and believe in
it. Nothing happens by accident.
- Chuck Knox

9. Planning
• Sales plans ≠ Marketing plans
• Why a marketing plan?
• Becomes a roadmap
to achieving goals
• Track success
• Monitor/Adjust
• Understand budget and
timing to meet goals
• Keeps everyone on the same page

10. Planning
• Building a marketing plan without the resources:
• Know your audience
• Find ways to be found
• Plan out tactics
• Set goals/Monitor progress
• Rinse and Repeat

11. Information
• Maintain a database & maximize it
– Make updates important
– Ensure accuracy & completeness
– Ask for permission (print/email)
– Utilize information in interactions
• Birthdays/Anniversaries/Life Events

12. Information
• What can you do with all this information?

13. Personalization

14. Measurement
• Results matter
– Dashboards
– Metrics
– Goals
• Holds agency accountable
• Provides benchmarks
• Cut what’s not working
• Increase what is working

15. Measurement
One important metric to monitor with
marketing is ROI.
Return on Investment
(Return – Investment)
Investment
Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses
Marketing Investment

16. Measurement
For example…
Email Campaign
Direct Mail Campaign
Great Marketing Resource- http://www.mplans.com/

17. Innovation
What’s not new:
• Insurance is all about sales
• Sales is all about two things
– Lead generation
– Closing

18. Innovation
What IS new is HOW:

19. Innovation
So HOW do you innovate?

20. Innovation
So HOW do you innovate?
• Build strong Calls to Action/Offer Value
Sample Landing Page-Oak Street http://www.mantoothinsurance.com/

21. Innovation
So HOW do you innovate?
• Be a resource
– Events/Education
– Newsletters
– Social Media/Blogging
Facebook-Oak Street
Twitter-Oak Street
LinkedIn-Oak Street
https://www.facebook.com/MantoothIns?v=app_198028816891495&app_data=wlbb%3D1

22. I have the steps, now what?
Most important thing-start some where
• Three ways to accomplish:
– You create the plan/Engage staff to assist
– Create a master plan/Engage temp help
– Dedicated staff OR Outsource to an
agency/consultant
Just remember…
It doesn’t all have to happen overnight. It’s a
process and will take time

24. Who we are
Oak Street Funding is an innovator in niche
funding providing commission-based
commercial financing for insurance
professionals nationwide.
– Founded in 2003, we have worked with
agents nationwide delivering the funding they
need to buy, build, or sell their agencies.
– Whether the agent needs $10,000 or
$10,000,000, we’ll customize a loan to fit your
needs.

25. Why it matters
Now more than ever, agencies must find
financing with a lender that understands
their needs and market conditions.
We provide the financing that many banks
won’t, using an agent’s own
commission stream and cash flows as
collateral for the loan.

27. Stay competitive & profitable
• Develop a growth strategy
– Set realistic goals and determine a plan
– Agency management systems
– Producer hiring & development
– Knowing your customer
– Weaving in new marketing methods
• Fund your strategy
• Stay on top of metrics, refresh plan as
necessary

28. Interested? Contact us today…
(1-866-625-3863)
www.oakstreetfunding.com