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Building Career Stability Through
Your Online Personal Reputation
What We Will Look At
• 5 Questions to Build Your Brand

• 5 Ways to Build "it" Before You Need "it“

• 5 Ways to Boost Your Online Personal Reputation

• 5 Rules of Online Engagement

• The Best Career Insurance policy ever
Social Media is…
marketing & relationship building
Employers Will Research You
86% of hiring professionals
said candidates with a good online
reputation can positively influence
their application
Me, Inc.
Vision
Purpose
Goal
Values
Passions
Begin Building “It” NOW
Colleagues/Peers   Industry Experts   Movers & Shakers
Re-kindle prior relationships
Attend networking events
Volunteer
Join Professional Associations
Attend Conferences
Boost Your Online Personal Reputation
Hubs and Feeds



    Hub
• Robust Summary, Specialties
  & Skills
• Creatively use apps
• Participate in group
  discussions
• Update status
• Respond to Q&A
• Customize every invitation
  you send
• Respond to status updates of
  connections
• Continuously build
  connections
Cool Apps on LinkedIn
          • Presentations
          • Movies




          • Letters of
            recommendation
          • Resume
          • Samples of work
• Photo & key word rich bio
  (160 characters)
• Tweet on-brand and
  interesting information
• Participate in Twitter Chats
• Follow new people
• PS: Use Tweetdeck or
  Hootsuite for a better user-
  experience
• Join groups

• Like companies

• Professional networking apps
  – BranchOut, BeKnown, Inside
    Connections

• List your work experience

• Determine who you want to
  be friends with
• If you have something to
  say, start a blog
   • If not: read and comment on
     other blogs
• Offer to write Guest posts
  for other blogs
• Build a solid “About” page
• Include portfolio of your
  work, resume, etc.

Blogs can act very much like websites
and could be used as a Hub. (hint, hint)
• Your video can be
  educational and doesn’t
  need to be a shot of you
• Interview experts or past
  customers
• Document a case study
• Creatively show your
  expertise, testimonials, and
  your knowledge in a
  slideshow.
• Video is HOT and Google
  loves YouTube
• Create a key word rich
                              Google Profile
                            • Link your social profiles
                            • Post/share a couple of
                              relevant articles
• Blends the best of
  Facebook discussion
  features with the open
  connectivity of Twitter
• Brogan says it is where
  you go to find people
  with similar interests.
• It is new and has neat
  features like Hangouts.
• Oh, and it is a Google
  product
5 Rules of Online Engagement
Know your audience
Align your message
Pull. Don’t push
Listen
Give (selflessly & generously)
•   Side business
•   Real Estate
•   Consulting projects
•   Writing
•   Selling online
•   Tap into your hobbies
     for ideas
Resources
• Personal Branding Blog (Dan Schawbel)
• The Personal Branding Blog (William Arruda)
• Personal Branding 101 (Ryan Rancatore)

• Chris Brogan
• Gary Vaynerchuck
• “Online Reputation in a Connected World” 2010
  Microsoft Commissioned Study by Cross Tab
Hannah Morgan | Career Sherpa.net
    hmorgan@careersherpa.net

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Building Career Stability Through Your Online Personal Reputation

  • 1. Building Career Stability Through Your Online Personal Reputation
  • 2. What We Will Look At • 5 Questions to Build Your Brand • 5 Ways to Build "it" Before You Need "it“ • 5 Ways to Boost Your Online Personal Reputation • 5 Rules of Online Engagement • The Best Career Insurance policy ever
  • 3. Social Media is… marketing & relationship building
  • 4.
  • 6. 86% of hiring professionals said candidates with a good online reputation can positively influence their application
  • 10. Colleagues/Peers Industry Experts Movers & Shakers
  • 16. Boost Your Online Personal Reputation
  • 18. • Robust Summary, Specialties & Skills • Creatively use apps • Participate in group discussions • Update status • Respond to Q&A • Customize every invitation you send • Respond to status updates of connections • Continuously build connections
  • 19.
  • 20. Cool Apps on LinkedIn • Presentations • Movies • Letters of recommendation • Resume • Samples of work
  • 21. • Photo & key word rich bio (160 characters) • Tweet on-brand and interesting information • Participate in Twitter Chats • Follow new people • PS: Use Tweetdeck or Hootsuite for a better user- experience
  • 22. • Join groups • Like companies • Professional networking apps – BranchOut, BeKnown, Inside Connections • List your work experience • Determine who you want to be friends with
  • 23. • If you have something to say, start a blog • If not: read and comment on other blogs • Offer to write Guest posts for other blogs • Build a solid “About” page • Include portfolio of your work, resume, etc. Blogs can act very much like websites and could be used as a Hub. (hint, hint)
  • 24. • Your video can be educational and doesn’t need to be a shot of you • Interview experts or past customers • Document a case study • Creatively show your expertise, testimonials, and your knowledge in a slideshow. • Video is HOT and Google loves YouTube
  • 25. • Create a key word rich Google Profile • Link your social profiles • Post/share a couple of relevant articles • Blends the best of Facebook discussion features with the open connectivity of Twitter • Brogan says it is where you go to find people with similar interests. • It is new and has neat features like Hangouts. • Oh, and it is a Google product
  • 26.
  • 27. 5 Rules of Online Engagement
  • 32. Give (selflessly & generously)
  • 33.
  • 34.
  • 35. Side business • Real Estate • Consulting projects • Writing • Selling online • Tap into your hobbies for ideas
  • 36. Resources • Personal Branding Blog (Dan Schawbel) • The Personal Branding Blog (William Arruda) • Personal Branding 101 (Ryan Rancatore) • Chris Brogan • Gary Vaynerchuck • “Online Reputation in a Connected World” 2010 Microsoft Commissioned Study by Cross Tab
  • 37. Hannah Morgan | Career Sherpa.net hmorgan@careersherpa.net

Hinweis der Redaktion

  1. 90% of online consumers trust recommendations from people they know; 70% trusted consumer opinions posted online