There are no shortage of books you should read to further your knowledge of the marketing industry. The options can be overwhelming, so we’ve put together recommendations of books by marketing professionals to help you narrow down your search. For more Sales and Marketing Articles: http://bit.ly/2nPmPYz

1. Top 7 Books
Recommended by Marketing
Professionals

2. If you’re looking to further your career or learn more about
your industry, there’s no better place to start than by reading
books written by other experts in your field. The sheer
volume of options can be overwhelming, especially if you’re
unsure which topic you’d like to read about.

3. That’s why we’ve compiled the top book recommendations
from marketing professionals to help you start your search.
Whether you want to learn about SEO, content marketing, or
becoming a better leader, these books will point you in the
right direction.

4. 1. Contagious: Why
Things Catch On
By Jonah Berger

5. 1. Contagious: Why Things Catch On
Recommended by: Danny Garcia, Marketing Operations
Manager at Stacklist
Why you should read it: “What makes this book the best
marketing book? It answers every question a marketer wants
answered. What makes things go viral? How can I make my
product a success? What’s the best way to tell my story? Berger
writes about different examples in history from companies and
entrepreneurs that have figured out how to elicit responses and
hook people into their products. It’s the best way to really learn
what makes things catch on.”

6. 1. Contagious: Why Things Catch On
Recommended by: Casandra Campbell, Content Marketer Lead
at Shopify
Why you should read it: “On the surface, it’s a book about
virality and why some stories spread while other’s done, but at
a deeper level, it provides excellent guidance for shaping your
core message and designing all of your marketing around that
core message. Most importantly, the insights outlined in
Contagious are based on data rather than one person’s
opinion.”

7. 2. Made to Stick
By Chip and Dan Heath

8. 2. Made to Stick
Recommended by: Beth Carter, head of Clariant Creative
Agency
Why you should read it: “The book is basically a how-to guide
for storytelling, which every marketer needs to master. And the
stories they tell in the book bring everything they explain to
life. It’s a wonderful, highly enjoyable read.”

9. 3. CA$HVERTISING:
How to Use More than
100 Secrets of Ad-
Agency Psychology to
Make Big Money
Selling Anything to
Anyone
By Drew Eric Whitman

10. 3.CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency
Psychology to Make Big Money Selling Anything to Anyone
Recommended by: Devon Vocke, Principal / Digital Strategist at
Evoke Strategy LLC
Why you should read it: “This is essential reading on the
psychology of why consumers respond to ads. This book applies
to nearly all forms of advertising and marketing, and is a great
primer if you’re a business owner doing your own marketing, a
marketing professional just getting started, or a designer who
wants more impact from their designs. It digs into the ‘why’ ads
work, and provides the steps to make your marketing more
effective. It’s a well-worn book in my library and always
provides inspiration.”

11. 4. Chief Marketing
Officers at Work
By Josh Steimle

12. 4. Chief Marketing Officers at Work
Recommended by: Chris Jones, Director of SEO at MWI
Why you should read it: “In this book, Josh interviewed CMO’s
like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the
Harvard Business School, Trish Mueller of The Home Depot, and
Seth Farbman of Spotify. This book will help C-level executives
and others who interface and collaborate with marketing
departments to understand how marketing drives growth at
both startup and enterprise levels, and how marketing has
moved from art to science.

13. 4. Chief Marketing Officers at Work
Why you should read it (cont’d): “Trends in digital marketing,
analytics, and marketing automation have pushed marketing ot
adopt data-driven approaches that would make a CFO’s head
swim. Marketing increasingly overlaps with business functions
that were previously viewed as separate and distinct, like sales,
HR and recruiting, customer service, operations, and
technology. This change in the status quo requires individuals in
these roles to better understand how marketing works and how
it can help them achieve their objectives, and the interviews in
this book deliver those insights.”

14. 5. #AskGaryVee: One
Entrepreneur’s Take
on Leadership, Social
Media, and Self-
Awareness
By Gary Vaynerchuk

15. 5. #AskGaryVee: One Entrepreneur’s Take on
Leadership, Social Media, and Self-
Awareness
Recommended by: Stephen Twomey, MasterMind DBS
Why you should read it: “This book is a summary of all Gary V’s
recommendations on social media, influencer marketing, and
branding. It has so many actionable steps, not hypotheses.
These tips are coming from someone in the trenches, taking
action every day. Gary V talks platforms and trends as well as
practical how-to’s for growing a startup or established
business.”

16. 6. SEO 2017: Learn
Search Engine
Optimization With
Smart Internet
Marketing Strategies
By Adam Clarke

17. 6. SEO 2017: Learn Search Engine
Optimization With Smart Internet Marketing
Strategies
Recommended by: Lori Appleman, Co-Founder,
RedlineMinds.com
Why you should read it: “This one is a new acquisition for me
but it is really an update on a prior editiona nd I view it as a
staple in my library. One of the largest challenges to a business
is ensuring their website is found by prospective customers.
Ample research shows that people trust organic search results
far more than paid results. Recent changes to the way Google
lays out the search results page make Search Engine
Optimization (SEO) harder.”

18. 6. SEO 2017: Learn Search Engine
Optimization With Smart Internet Marketing
Strategies
Why you should read it (cont’d): “I rely on this book because it
has accurate, non-gimmicky advice that works. The author
includes, with book purchase, website access to stay current so
users can stay up-to-date with Google’s frequent algorithm
changes.”

19. 7. Nonsense: The
Power of Not Knowing
By Jamie Holmes

20. 7. Nonsense: The Power of Not Knowing
Recommended by: Scott Severson, president of content
marketing and native advertising agency Brandpoint
Why you should read it: “Marketing is hard. Any marketer
knows this. Managing ambiguity is an essential skill for success
in business, but especially in marketing. There’s no quick fix,
secret recipe for success or catch-all solution to drive traffic,
leads, sales or whatever your marketing goals may be. Author
Jamie Holmes argues that the discomfort caused by this
ambiguity may actually have a hidden upside– you just need to
know how to use it.”

21. 7. Nonsense: The Power of Not Knowing
Why you should read it (cont’d): “Through highly entertaining
anecdotes and real-life stories, readers will learn that, ‘in an
increasingly complex, unpredictable world, what matters most
isn’t IQ, willpower, or confidence in what we know. It’s how we
deal with what we don’t understand.’”

22. Originally written by Rebecca Weisenhoff,
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