Slides from recent webinar with CapTech and Sitecore. Join CapTech and Sitecore for a webinar where you'll learn how to combine Sitecore with open source projects like PhoneGap and jQuery to build not just highly responsive mobile web sites - but native mobile applications for platforms like the iPhone, iPad, Android, and more. Mobility is a hot topic these days and organizations face many challenges: •Businesses are striving to keep up with the pace of consumer technology. •Mobile software vendors are acquiring, appearing, and disappearing faster than ever. •Many organizations are investing in new technologies to deliver mobile applications, yet struggling to efficiently deliver those applications across mobile platforms. Learn how you can leverage Sitecore to deliver content and drive the experience for your mobile applications. Get even more value from Sitecore by simplifying your technology footprint and efficiently delivering cross-platform mobile applications. Even further, leverage Sitecore's advanced personalization and targeting capabilities to fine tune your mobile apps and drive to your business goals.

1. Driving Business with Mobile Apps
Sitecore and PhoneGap
IT Management Consulting
Systems Integration
©2011 CapTech Consulting Data Management
www.captechconsulting.com
©2010 CapTech Ventures, Inc. All rights reserved.

2. Welcome!
 Webinar will start shortly
 Twitter
 @CapTechListens
 @Sitecore
 Slides and recording will be available within 48
hours of the webinar
 Submit your questions using WebEx or Twitter
 We will answer them during and after the session
©2010 CapTech Ventures, Inc. All rights reserved.

3. Agenda
 Introductions
 Driving Business with Sitecore and PhoneGap
 Mobility in 2012
 Business Challenges
 A Better Way Forward
 Solution Overview
 Technologies
 Demo
 From Theory to Reality
 Q&A
©2010 CapTech Ventures, Inc. All rights reserved.

4. Introductions
 Andy Pemberton
 Senior Manager at CapTech
 http://capte.ch/andy-pemberton
 Web Content Management background (Sitecore, Drupal, IBM)
 Mobile web expertise
 Vinnie Schoenfelder
 Principal at CapTech
 15 years experience with Portal, Content Management, and
Collaboration Systems
 Large mobile implementation expertise
©2010 CapTech Ventures, Inc. All rights reserved.

5. Web and Mobile Solutions
Fortune 100 Fortune 200 Fortune 100
Home Improvement Financial Institution Multiple System
Retailer Operator
 Large scale mobile  Multiple successful  Web CMS strategy and
implementation mobile projects assessment
 On phone and service  Mobile web, apps, and  Sitecore
tier implementation strategy implementation
 Integration with WCM  Recent PhoneGap  Additional content
and eCommerce proof of concept management projects
systems
©2010 CapTech Ventures, Inc. All rights reserved.

6. Mobility in 2012
 Mobile solutions becoming mainstream
 Mobile traffic and app adoption still growing
 Native vendors maturing; mobile platforms evolving
 Businesses expect more from their mobile apps –
real time integration w/back end systems
©2010 CapTech Ventures, Inc. All rights reserved.

7. Business Challenges
 Struggling to keep pace with consumer technology
 Fragmented consumer market
 Volatility in mobile vendor landscape
 Price points vary wildly
 Acquisitions
 Multiple vendor categories
 Difficulty supporting multiple platforms
 Varied lifecycles for changes and deployments
 Skill set and resource constraints
©2010 CapTech Ventures, Inc. All rights reserved.

8. Source: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201110/AdobeAcquiresNitobi.html
©2010 CapTech Ventures, Inc. All rights reserved.

9. “We are also excited to announce our
contribution of the PhoneGap code to the
Apache Software Foundation.”
Dave Johnson, chief technology officer, Nitobi
Source: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201110/AdobeAcquiresNitobi.html
©2010 CapTech Ventures, Inc. All rights reserved.

10. A Better Way Forward
 Launch new functionality more quickly
 Move to standards-based approach
 Extend reach of current development teams
 Reuse platforms and IT assets
 Extend Sitecore to mobile app solutions
 Support multiple mobile platforms from shared code base
©2010 CapTech Ventures, Inc. All rights reserved.

11. Solution Overview
 Leverage Sitecore to deliver mobile apps
 Web-based approach to cross-platform mobile
solutions
 HTML5, CSS3, JavaScript
 Integrate with PhoneGap to access
native features
 Share code base between mobile app
platforms
 Vastly reduced effort to support and test multiple
mobile app platforms
©2010 CapTech Ventures, Inc. All rights reserved.

12. Technologies - Sitecore
“Sitecore Web Content Management System (CMS) software helps you
create and keep up-to-date dynamic, full featured websites of all types.”
 Leading, pure .NET Web Engagement Management vendor
 Highly ranked by independent analysts
 Digital Marketing System, eCommerce module, Shared source library
Vocabulary
 Templates
 Layouts
 Sublayouts
©2010 CapTech Ventures, Inc. All rights reserved.

13. Technologies - PhoneGap
“PhoneGap is an HTML5 app platform that allows you to author
native applications with web technologies and get access to APIs
and app stores.”
 PhoneGap History & Nitobi
 Support for most major mobile platforms
 Access to native features via JavaScript
 Accelerometer, Camera, Compass, Geolocation, etc.
 http://www.phonegap.com/about/features
©2010 CapTech Ventures, Inc. All rights reserved.

14. Technologies - Mobile JavaScript
 Mobile JavaScript libraries
 Mobile-optimized JavaScript frameworks
 HTML5 friendly
 Replicate native experience
 Options
 jQuery Mobile
 Many others: Sencha Touch, dojox.mobile, Wink
 http://capte.ch/mobile-javascript-poll
©2010 CapTech Ventures, Inc. All rights reserved.

15. ©2010 CapTech Ventures, Inc. All rights reserved.

16. Architecture
©2010 CapTech Ventures, Inc. All rights reserved.

17. Architecture
©2010 CapTech Ventures, Inc. All rights reserved.

18. From Theory to Reality
 Functionality vs. content-centric applications
 Still need some platform-specific expertise
 PhoneGap Build
 Not 100% shared platform
 Shift to web / mobile JavaScript expertise
 HTML5, CSS3, mobile JavaScript frameworks
 Testing still required across platforms
©2010 CapTech Ventures, Inc. All rights reserved.

19. Questions and Answers
Please submit questions using WebEx
blogs.captechconsulting.com
©2010 CapTech Ventures, Inc. All rights reserved.