Conjoint class project

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This is conjoint class project to assist a bakery in optimizing its product offerings. It was completed as part of a Conjoint/Discrete Choice for the MMR program at UGA. Any questions can be sent to michaelbystry@yahoo.com.

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Sweet Tooth Bakery Cake preference conjoint analysis Michael Bystry, Stacy Comrie, Shannon Goyda, Prochi Jain, Amy Kasten

Background/Problem Statement ,[object Object],[object Object],[object Object]

Background/Problem Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis and Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis and Results ,[object Object],[object Object],[object Object],Cake Component Highest Average Part-Worths Lowest Average Part-Worths Importance Scores Cake White (5.2) Marble (-4.69) 37% Frosting/filling Chocolate/Raspberry (11.12) Cream cheese/lemon (-14.23) 55% Layers Two (0.98) Three (-.098) 8%

[object Object],[object Object],[object Object],Analysis and Results

Analysis and Results ,[object Object],[object Object],[object Object],[object Object]

Analysis and Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Conjoint class project

1. Sweet Tooth Bakery Cake preference conjoint analysis Michael Bystry, Stacy Comrie, Shannon Goyda, Prochi Jain, Amy Kasten

7. Analysis and Results

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11. Analysis and Results

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14. Questions/Comments?