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Why Digital Transformation Is the Future

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Why Digital Transformation Is the Future

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Your end users are increasingly demanding personalized and relevant content, delivered via multiple channels that respond in new and innovative ways. This opens up a new spectrum of opportunities to increase customer advocacy and drive growth.

In this presentation, the VP for Digital Customer Experience at Capgemini exclusively shares the findings of an upcoming Capgemini Consulting and MIT publication titled "Leading Digital" (published by Harvard Business Review Press), based on a study of more than 400 organizations.

The presentation explains how these firms have successfully used digital to gain strategic advantage, sharing the principles and practices that can help achieve similar effective digital transformation to lay a profitable path to the future.

Originally presented by Simon Short, Head of Digital Customer Experience, & Arjan Kramer, Global Lead for Ocommerce, for Capgemini at Oracle OpenWorld 2014.

http://www.capgemini.com/oracle

Your end users are increasingly demanding personalized and relevant content, delivered via multiple channels that respond in new and innovative ways. This opens up a new spectrum of opportunities to increase customer advocacy and drive growth.

In this presentation, the VP for Digital Customer Experience at Capgemini exclusively shares the findings of an upcoming Capgemini Consulting and MIT publication titled "Leading Digital" (published by Harvard Business Review Press), based on a study of more than 400 organizations.

The presentation explains how these firms have successfully used digital to gain strategic advantage, sharing the principles and practices that can help achieve similar effective digital transformation to lay a profitable path to the future.

Originally presented by Simon Short, Head of Digital Customer Experience, & Arjan Kramer, Global Lead for Ocommerce, for Capgemini at Oracle OpenWorld 2014.

http://www.capgemini.com/oracle

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Why Digital Transformation Is the Future

  1. 1. with you Why Digital Transformation is the future Simon Short Senior Vice President Digital Customer Experience Arjan Kramer Global Lead for OCommerce Digital Solution Architect San Francisco | 29 September 2014
  2. 2. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 2 Delivering a profitable customer promise
  3. 3. iwnniotvha tyinog u Success Stories
  4. 4. Desigual : increased and personalized sales to B2B and B2C Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 4
  5. 5. Desigual : increased and personalized sales to B2B and B2C Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 5
  6. 6. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 6 The goal – Philips’s One vision
  7. 7. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 7 The goal – Philips’s One vision
  8. 8. wgitrohw yinog u Making it real
  9. 9. Over 13,000 Oracle trained resources Over 3,500 successful industry implementations of Oracle Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 9 Capgemini & Oracle – partners of choice Oracle partner awards/recognitions Strong focus on CX: OCommerce and All-Channel Experience Diamond Level Partner of Oracle,
  10. 10. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 10 The relationship with your customer is critical Experience …unique Engagement …ongoing Exchange …co-create Empower …consumer first Empathy …build long term relationships
  11. 11. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 11 Digital Masters profit Profitability 26% Increase Up to
  12. 12. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 12 Digital Transformation affects everything Customer Experience Operational Processes Business Model
  13. 13. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 13 Core digital principles Outside In Contextual view of customer Inside Out Single view of enterprise
  14. 14. Smart Investments in Digital Channels Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 14 Bringing it together An Outside-In Approach Seamless Meshing of Physical and Digital Experiences Data-Driven Insights
  15. 15. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 15 Contact information Simon Short Senior Vice President, Digital Customer Experience simon,short@capgemini.com @simonsishort #CapgeminiDCX Insert contact picture Insert contact picture Arjan Kramer Global Lead for OCommerce Digital Solution Architect arjan.kramer@capgemini.com @arjankramer
  16. 16. www.capgemini.com The information contained in this presentation is proprietary. Copyright © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With almost 140,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.

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