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Why Digital Transformation is 
the future 
Simon Short 
Senior Vice President 
Digital Customer Experience 
Arjan Kramer 
Global Lead for OCommerce 
Digital Solution Architect 
San Francisco | 29 September 2014
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 2 
Delivering a profitable customer promise
iwnniotvha tyinog u 
Success Stories
Desigual : increased and personalized sales to B2B and B2C 
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 4
Desigual : increased and personalized sales to B2B and B2C 
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 5
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 6 
The goal – Philips’s One vision
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 7 
The goal – Philips’s One vision
wgitrohw yinog u 
Making it real
Over 13,000 Oracle trained resources 
Over 3,500 successful industry implementations of Oracle 
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 9 
Capgemini & Oracle – partners of choice 
Oracle partner awards/recognitions 
Strong focus on CX: OCommerce and All-Channel Experience 
Diamond Level Partner of Oracle,
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 10 
The relationship with your customer is critical 
Experience …unique 
Engagement …ongoing 
Exchange …co-create 
Empower …consumer first 
Empathy …build long term relationships
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 11 
Digital Masters profit 
Profitability 
26% 
Increase 
Up to
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 12 
Digital Transformation affects everything 
Customer 
Experience 
Operational 
Processes 
Business 
Model
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 13 
Core digital principles 
Outside In 
Contextual view of customer 
Inside Out 
Single view of enterprise
Smart Investments in 
Digital Channels 
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 14 
Bringing it together 
An Outside-In Approach 
Seamless Meshing of 
Physical and Digital 
Experiences 
Data-Driven Insights
Why Digital Transformation is the Future: September 2014 
Copyright © 2014 Capgemini. All Rights Reserved 15 
Contact information 
Simon 
Short 
Senior Vice President, Digital 
Customer Experience 
simon,short@capgemini.com 
@simonsishort 
#CapgeminiDCX 
Insert 
contact 
picture 
Insert 
contact 
picture 
Arjan 
Kramer 
Global Lead for OCommerce 
Digital Solution Architect 
arjan.kramer@capgemini.com 
@arjankramer
www.capgemini.com 
The information contained in this presentation is proprietary. 
Copyright © 2014 Capgemini. All rights reserved. 
Rightshore® is a trademark belonging to Capgemini. 
About Capgemini 
With almost 140,000 people in over 40 countries, Capgemini is one of the world's 
foremost providers of consulting, technology and outsourcing services. The Group 
reported 2013 global revenues of EUR 10.1 billion. 
Together with its clients, Capgemini creates and delivers business and technology 
solutions that fit their needs and drive the results they want. A deeply multicultural 
organization, Capgemini has developed its own way of working, 
the Collaborative Business Experience™, and draws on Rightshore®, its worldwide 
delivery model. 
Learn more about us at www.capgemini.com.

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Why Digital Transformation Is the Future

  • 1. with you Why Digital Transformation is the future Simon Short Senior Vice President Digital Customer Experience Arjan Kramer Global Lead for OCommerce Digital Solution Architect San Francisco | 29 September 2014
  • 2. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 2 Delivering a profitable customer promise
  • 3. iwnniotvha tyinog u Success Stories
  • 4. Desigual : increased and personalized sales to B2B and B2C Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 4
  • 5. Desigual : increased and personalized sales to B2B and B2C Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 5
  • 6. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 6 The goal – Philips’s One vision
  • 7. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 7 The goal – Philips’s One vision
  • 8. wgitrohw yinog u Making it real
  • 9. Over 13,000 Oracle trained resources Over 3,500 successful industry implementations of Oracle Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 9 Capgemini & Oracle – partners of choice Oracle partner awards/recognitions Strong focus on CX: OCommerce and All-Channel Experience Diamond Level Partner of Oracle,
  • 10. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 10 The relationship with your customer is critical Experience …unique Engagement …ongoing Exchange …co-create Empower …consumer first Empathy …build long term relationships
  • 11. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 11 Digital Masters profit Profitability 26% Increase Up to
  • 12. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 12 Digital Transformation affects everything Customer Experience Operational Processes Business Model
  • 13. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 13 Core digital principles Outside In Contextual view of customer Inside Out Single view of enterprise
  • 14. Smart Investments in Digital Channels Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 14 Bringing it together An Outside-In Approach Seamless Meshing of Physical and Digital Experiences Data-Driven Insights
  • 15. Why Digital Transformation is the Future: September 2014 Copyright © 2014 Capgemini. All Rights Reserved 15 Contact information Simon Short Senior Vice President, Digital Customer Experience simon,short@capgemini.com @simonsishort #CapgeminiDCX Insert contact picture Insert contact picture Arjan Kramer Global Lead for OCommerce Digital Solution Architect arjan.kramer@capgemini.com @arjankramer
  • 16. www.capgemini.com The information contained in this presentation is proprietary. Copyright © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With almost 140,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.