As we slowly move out of the pandemic, financial services firms have learned the criticality of virtual engagement to business resilience. Wealth management firms will need capabilities to cater to new-age clients and deliver new-age services. This report aims to understand and analyze the top trends in the Wealth Management industry this year and beyond. A year ago, our Top Trends in Wealth Management report emphasized how the pandemic sparked disruption and digital transformation and changing investor attitudes around Environmental, Social, and Corporate Governance (ESG) products. As we begin 2022, many of those trends continue to hold as COVID-19’s wide-reaching effects continue to influence the wealth management industry. As wealth management (WM) firms supercharge their digital transformation journeys, investments in cybersecurity and human-centered design are becoming critical to building superior digital client experience (CX). Another holdover trend − sustainable investing – is gaining mainstream attention and generating increasingly sophisticated client demands. Data and analytics capabilities will become ever more essential for ESG scoring and personalized customer engagement. As large financial services firms refocus on their wealth management business while new digital players make industry strides, competition is becoming historically intense. Not surprisingly, client experience is the new battleground.

1. November 2021
https://www.capgemini.com/top-trends-in-2021/
TOP TRENDS IN
WEALTH
MANAGEMENT
2022

2. Wealth Management Trends 2022 | November 2021 2
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ASSESS YOUR SCENARIOS!
STRIKE THE BALANCE BETWEEN ADOPTION AND BUSINESS IMPACT!
Top Trends in Wealth Management for 2022 by Capgemini
Source: Capgemini Financial Services Analysis, 2021.
Evolving customer needs
1
As sustainable investing evolves, building capabilities to measure ESG impact is the
next step
2
Human-centered design will be a critical element of firms’ digital
transformation strategies
3 Building a digital asset investment strategy is becoming important
New growth opportunities
4 WM firms will be ready to capitalize on Great Wealth Transfer opportunities
5 Hybrid advice capabilities will unlock new revenue streams
6
The embedded wealth management revolution opens greater ecosystem
collaboration opportunities
Intelligent enterprise
7 Cybersecurity becomes a top priority for wealth firms
8 Behavioral analytics enable firms in effective client interactions
Changing industry dynamics
9
WM firms explore consolidation among business units and other firms for
strategic advantage
10 Family offices making a resurgence − worldwide
Adoption
priority
(2022)
Business impact (2022)
Medium
High
Significant
Medium High Significant
4
3
2 8
9
6
7
5
1
10

3. Wealth Management Trends 2022 | November 2021 3
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TREND 1: WM FIRMS GEARED TO CAPTURE OPPORTUNITIES
FROM THE GREAT WEALTH TRANSFER
Ways to win
new-gen clients
Provide digital
tools and channels
for communication
Garner customer
loyalty with
personalized
advice
Understand
your client’s
needs
Start talking
about their
estate
planning
Understand their
purpose in life
Start talking
about their
tax planning
Help educate
new-gen
clients about
financial
literacy
Cater to
new-gen clients’
demands for
ESG products
Top Trends in Wealth Management for 2022 by Capgemini
Wealth advisors have
a crucial role in
bridging the
knowledge gap while
the great wealth
transfer is in motion
Wealth management firms must up-skill/re-skill their advisors to adapt their approach
when giving younger clients financial advice.
Source: Capgemini Financial Services Analysis, 2021.

4. Wealth Management Trends 2022 | November 2021 4
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TREND 2: WEALTH MANAGEMENT FIRMS EXPLORE CONSOLIDATION AMONG BUSINESS
UNITS AND OTHER FIRMS FOR STRATEGIC ADVANTAGE
Top Trends in Wealth Management for 2022 by Capgemini
A unified business model has become more prevalent in the industry to provide
hyper-personalized services and gain a strategic foothold in an ever-competitive market.
Source: Capgemini Financial Services Analysis, 2021.
Key drivers
for rapid
consolidation
Advance product
range and
portfolio
offerings
Collective
superior digital
services for
clients
Implement
new
technologies
to enhance
efficiency
Hyper-
personalize to
capture growth
opportunities
Achieve
economies of
scale, while
addressing cost
pressures
Centralized
control to
offer unified
approach

5. Wealth Management Trends 2022 | November 2021 5
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With the growth of
financial wealth in
the ultra high-net-
worth segments, the
need to have
complex and tailored
financial advice also
grows, reinforcing
demand for the
bespoke advisory
model of family
offices
TREND 3: FAMILY OFFICES ARE RE-EMERGING ACROSS THE GLOBE
FAMILY
OFFICE
SERVICES
Investment
Advisory
Asset
Management
Real
Estate
Advisory
Tax
Advisory
Trust and
Estate
Planning
Banking
Services
Top Trends in Wealth Management for 2022 by Capgemini
Ultra high-net-worth households are choosing family offices to benefit from a significantly lower cost – including all operational,
administrative, and performance-related costs – than can be availed with traditional firms.
Source: Capgemini Financial Services Analysis, 2021.

6. Wealth Management Trends 2022 | November 2021 6
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Private equity
investment in
digital asset and
blockchain startups
Website domain
names, apps,
virtual assets in
virtual worlds
Direct investment
in cryptocurrencies
Indirect exposure
through cryptocurrency
exchange traded products
Non-fungible tokens,
security tokens
TREND 4: BUILDING A DIGITAL ASSET INVESTMENT STRATEGY IS
BECOMING IMPORTANT
The growing universe of digital asset investments
Top Trends in Wealth Management for 2022 by Capgemini
There is a growing
ecosystem of players in
digital assets custody,
exchange, venture capital,
investment products, etc.,
allowing HNWIs to explore
investments in these assets.
Source: Capgemini Financial Services Analysis, 2021.

7. Wealth Management Trends 2022 | November 2021 7
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TREND 5: WEALTH MANAGEMENT FIRMS ARE PRIORITIZING
CYBERSECURITY
POTENTIAL
CYBERSECURITY
THREATS
Email breaches or business
email compromise (BEC)
Third-party vendor risk or
impacted vendor systems
Lack of employee training and
awareness leading to major
human errors
Impersonation through voice
phishing or lack of two-factor or
multi-factor authentication
Source: Capgemini Financial Services Analysis, 2021.
Top Trends in Wealth Management for 2022 by Capgemini
Wealth management firms must focus on implementing Zero Trust Architecture, that works on the principle
of “never trust” and “always verify”, to protect modern digital environments.
Hackers are now targeting
small to mid-size organizations,
viewing them as easy targets –
making it important for banks
and broker/dealers to cover
their Registered Investment
Advisors (RIAs) properly

8. Wealth Management Trends 2022 | November 2021 8
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TREND 6: HUMAN-CENTERED DESIGN WILL BE A CRITICAL ELEMENT
OF FIRMS’ DIGITAL TRANSFORMATION STRATEGIES
Human centered
design is a combination
of mindset, behavior,
and tools
Understand
client needs
Conduct
Sentiment
Analysis for
context
Combine human
touch with
technology
Bring empathy
into product
design &
innovation
Top Trends in Wealth Management for 2022 by Capgemini
Human-centered design involves bringing empathy into engagement and design, wherein wealth management firms keep
in mind the client’s needs, context, behavior, and emotions when designing products and services.
Source: Capgemini Financial Services Analysis, 2021.

9. Wealth Management Trends 2022 | November 2021 9
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TREND 7: FUTURE MARKET OPPORTUNITIES HINGE ON WEALTH
MANAGEMENT FIRMS’ HYBRID ADVICE CAPABILITIES
Benefits of
hybrid advisory
model
Meeting HNWI needs for
flexible, omnichannel, and
hyper-personalized engagement
Capturing the mass affluent
opportunity to boost revenues
amid rising margin pressures
Freeing up advisors’ time for
more value-adding engagement
Safeguarding against competition
from new, digital players
Top Trends in Wealth Management for 2022 by Capgemini
Technology advancements, such as in automation, Artificial Intelligence, and digital communication, are enabling firms to provide
services across the spectrum of self-service and human advisory as per client preferences.
Source: Capgemini Financial Services Analysis, 2021.

10. Wealth Management Trends 2022 | November 2021 10
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TREND 8: AS SUSTAINABLE INVESTING EVOLVES, BUILDING
CAPABILITIES TO MEASURE ESG IMPACT IS THE NEXT STEP
WEALTH MANAGERS SAY THEIR CLIENTS ASK THEM TO
Design SI strategies that
support specific causes
Design SI strategies that
screen out
industries/companies
with negative ESG impact
Design SI strategies that
select companies with
highest ESG scores
Do not know/clients have
not mentioned a
preference
Optimize the ESG score
of existing portfolios
27%
22%
15%
15%
21%
Top Trends in Wealth Management for 2022 by Capgemini
Wealth management firms need to ensure they avoid greenwashing or any other form of misleading impact evaluation
while providing ESG disclosures.
Source: Capgemini World Wealth Report 2021.

11. Wealth Management Trends 2022 | November 2021 11
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TREND 9: BEHAVIORAL ANALYTICS IS A HIGH-POTENTIAL TOOL
ENABLING FIRMS IN EFFECTIVE CLIENT INTERACTIONS
Top Trends in Wealth Management for 2022 by Capgemini
In an era where firms are fighting for clients and their loyalty, utilizing behavioral analytics will enable firms
to identify the signs when clients decide to take their business elsewhere and help mitigate attrition.
BEHAVIOR
AL BIASES
Familiarity
Bias
Aversion
Bias
Disposition
Bias
When investors tend to rely on information readily
available which confirms their pre-established
beliefs in a stock or investment option
When investors only invest in what they
know such as the local stocks and
domestic companies and avoid
international investments
When the investor places more
emphasis on the concern for losses
rather than that of market gains
When investors' memory of recent events
makes them biased to believe that the
event is far more likely to occur again
When investors sell their winners and
hang onto their losers, thinking that they
want to realize gains quickly
Confirmation
bias
Experimental
Bias
Source: Capgemini Financial Services Analysis, 2021, Wizely, 2020.

12. Wealth Management Trends 2022 | November 2021 12
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TREND 10: FINTECHS ARE DRIVING THE EMBEDDED WEALTH
MANAGEMENT REVOLUTION
Top Trends in Wealth Management for 2022 by Capgemini
Source: Capgemini Financial Services Analysis, 2021.
Existing customers of
FinTechs with large
undiversified cash balances
can avail wealth management
services and invest in various
investment products
Payments
Small business
Gig workers
Credit
Insurance
Wealth
management
Savings
Insights
Social
Services
Services
Services
Retail Ecommerce

13. This presentation contains information that may be privileged or confidential and
is the property of the Capgemini Group.
Copyright © 2021 Capgemini. All rights reserved.
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