In case you missed it, here is what Fernando Alvarez, Chief Digital Officer of Capgemini Consulting presented at the CDO Summit in New York today. Keynote 5: Digital as a State of Mind: Unlocking Big Data Potential and Tackling Digital Disruption Digital innovation is shaking the core of every industry and incumbents are struggling to respond. Capgemini Consulting’s Chief Digital Officer, Fernando Alvarez, provides insight in to how a ‘digital state of mind’ underlines a successful strategy for responding to digital disruption. Indeed, when it’s a state of mind, digital transformation is an enabler of business transformation.

1. Transform to the power of digital
Digital as a State of Mind
Unlocking Big Data Potential and Tackling Digital Disruption
Fernando Alvarez, CDO Summit, NYC, April 2015

2. Copyright © 2015 Capgemini Consulting. All rights reserved.
Times change. Businesses evolve. It’s time for us to make a shift.
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What we
have
traditionally
done
What we need to do to be more
relevant to our customers as we
move forward

3. Copyright © 2015 Capgemini Consulting. All rights reserved.
My own CDO experience, Client Engagements, and our Big Data Research
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Capgemini Consulting has conducted a research study on Big Data
 Today, there is a lot of talk about Big Data, but very few success stories to match it
 Our study sought to find out how companies are implementing their Big Data
initiatives
 It examined various aspects like Organizational structure, Approach adopted,
Data Management, Tools and Technology

4. Copyright © 2015 Capgemini Consulting. All rights reserved.
Big Data: Much Debate, But Success Eludes Most Organizations
despite the buzz...
Nearly 60% of executives agree that Big Data will
Disrupt their industry in the next threeyears
of initiatives
are “successful”,
are
“very successful”
However, Only
of organizations
have their
initiatives in full-
scale production
Only And
Most initiatives are yet to take off,
13% 27% 8%

5. Copyright © 2015 Capgemini Consulting. All rights reserved.
So What’s Holding Up Implementations?
Most organizations are not doing it right...
No planned approach
Lack of a defined organizational
structure
No well-defined criteria
do not have a well-defined
roadmap, with milestones
and timelines, in place
either have scattered pockets
of resources or follow a
decentralized model for
analytics initiatives
Do not have well-defined
criteria to identify, qualify and
select use-cases
Do not have well-defined
success criteria (KPIs) to
measure the success of
their big data initiatives
55% 47%
74% 67%

6. Copyright © 2015 Capgemini Consulting. All rights reserved.
Some Companies are Doing it Right and Tasting Success
Comparison of Big Data initiative success rate
Criteria for use-case
selection
Well-defined
success criteria
Well-defined
roadmap
Business Unit
Analytics team as a
distinct profit-
making division
Centralizes
Central team acting as a
competence center for
Big Data, and
coordinating
initiatives
for all
business
units
Decentralized
Separate analytics
teams for separate
departments
Scattered Pockets
Ad-hoc, isolated
analytics teams
53%
43%
27%
20%
Yes
No
51%
22%
Yes
No
53%
29%
Yes
No
51%
28%

7. Copyright © 2015 Capgemini Consulting. All rights reserved.
Big Data Success Rates Improve with Systematic and Holistic Approaches
7
Security
Customer
Experience
Supply Chain and Fulfillment Management

8. Copyright © 2015 Capgemini Consulting. All rights reserved.
Different Companies Follow Different Organizational Structures….
8
Scattered
pockets
Ad-hoc, isolated
analytics teams
Decentralized
Separate analytics
teams for separate
departments
Centralized
Single team catering
to all analytics needs
of the organization
BU
Analytics team as a
profit-making body
20%
27%
43%
53%
However, success rates show a clear trend in favor of centralization

9. Copyright © 2015 Capgemini Consulting. All rights reserved.
One Company. One Platform.
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10. Copyright © 2015 Capgemini Consulting. All rights reserved.
Transforming How Caixa Operates
Promote creativity and innovation targeted at customer’s service and efficiency
Leadership in retail banking, diversity
of operations in business banking
B2C B2B
Mobile as the face to serve the client
with the highest level of quality
Experience & Design to
Engage Varied Customers
Outsourced,
Industrialized Processes
Mobile Factory
Application Development
with Focus on Security
mCoE
End-to-End Mobile
Transformation
B2E

11. Copyright © 2015 Capgemini Consulting. All rights reserved.
Do you have the right operating model?
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Effective Governance Model
Truly Managed Data
Robust Security and Privacy
Advanced & Integrated Big Data & Analytics Tools
Strategy for Developing Analytics Skill Sets.

12. Copyright © 2015 Capgemini Consulting. All rights reserved.
Thank You
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Fernando Alvarez
Global Chief Digital Officer,
Corporate Vice President
Capgemini Consulting
fernando.alvarez@capgemini.com