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University-Business
Partnership
For mutual inspiration
and stimulation



Power of Research
Dinner Talk

October 2010
Phillip Allen
AGENDA
Introduction –Phillip Allen
Why Management Matters
What Businesses Want
How MGSM can partner
Phillip Allen
MGSM Partnership Institute Manager

Prior Experience
Research Manager Think Tank ABF
Technology Analyst IDC



Education
PhD Australian Graduate School of Management
Thesis – IT Management and Innovation
Masters eCommerce - Deakin University
Economics Degree - University of Newcastle
Why Management Matters
The Global Financial Crisis
Long-Term Growth and Prosperity

        Australian Productivity 1964-2005



                                            Productivity isn't
                                            everything, but in
                                            the long run it is
                                            almost everything
                                            Paul Krugman
Doing better things

                  Innovation




Management                         Productivity




                 Efficiency


             Doing things better
Better Management and Productivity


                                               	
  There is a strong
                                                   positive relationship
                                                   between good
                                                   management practices
                                                   and firm productivity.




Four thousand firms across sixteen countries
Australian Management and Best Practice
What Do Business Want?
Four Vital Roles in the Knowledge Economy

Educa&ng	
  People	
                                Increasing	
  the	
  stock	
  of	
  
• 	
  Training	
  skilled	
  undergraduates,	
      ‘codified'	
  useful	
  knowledge	
  
graduates	
  &	
  postdocs	
                        • 	
  Publica6ons	
  
                                                    • 	
  Patents	
  
                                                    • 	
  Prototypes	
  
Providing	
  public	
  space	
                      Problem-­‐solving	
  
• 	
  Forming/accessing	
  networks	
  and	
        • 	
  Contract	
  research	
  
s6mula6ng	
  social	
  interac6on	
                 • 	
  Coopera6ve	
  research	
  with	
  industry	
  
• 	
  Mee6ngs	
  and	
  conferences	
               • 	
  Technology	
  licensing	
  
• 	
  Hos6ng	
  standard-­‐se@ng	
  forums	
        • 	
  Faculty	
  consul6ng	
  
• 	
  Entrepreneurship	
  centers	
                 • 	
  Providing	
  access	
  to	
  specialised	
  
• 	
  Alumni	
  networks	
                          instrumenta6on	
  and	
  equipment	
  
• 	
  Personnel	
  exchanges	
  (Internships,	
     • 	
  Incuba6on	
  services	
  
faculty	
  exchanges)	
  
• 	
  Visi6ng	
  commiIees	
  
• 	
  Curriculum	
  development	
  commiIees	
  
What Businesses Want


                                Informal contacts

      Recruitment at first degree or Masters level

                                      Internships

                                    Conferences

                                     Publications

   Problem-solving/consulting by university staff

                              Joint R&D projects

                           Testing and standards

               Recruitment at post doctoral level

     Innovation-related expenditure spent on uni
                                                                        Global Average
    Exclusive licensing of university held patents

Non-exclusive licensing of university held patents

                                                     0   10   20   30   40       50
What Australian Businesses Want


                            Informal contacts

  Recruitment at first degree or Masters level

                                  Internships

                                 Conferences

                           Joint R&D projects

Problem-solving/consulting by university staff

                                 Publications

 Innovation-related expenditure spent on uni

                       Testing and standards
                                                                                    US/UK	
  average	
  
            Recruitment at post doctoral level
   Non-exclusive licensing of university held                                       Australia	
  
                     patents
Exclusive licensing of university held patents

                                                 0	
     10	
     20	
     30	
           40	
             50	
     60	
  
Management Practices and Productivity


                   Innovation




                  Collaboration
 Management                       Productivity
                   Knowledge




                   Efficiency
Collaboration and Knowledge – Open and Global
The World is Flat
The World is Spiky
Scientific Citations




                       The Geography of Innovation
                                              The	
  	
  
                       Just a few places produce most of the
                       worlds innovation
How MGSM Can Partner
Recognising the Differences

 University Motivation                                          Business Motivation
 1.  Financial Support                                          1.  Access expertise
 2.  Practical side of research                                 2.  Innovation and competitive advantage
 3.  Fulfil service mission                                     3.  Students as potential employees
 4.  Identify relevant problems                                 4.  University ‘objectivity’
 5.  Broaden student and faculty experience                     5.  Branding, recognition and PR
 6.  Employment opportunities for students                      6.  To expand external contacts
 7.  Enhance regional economic                                  7.  To ‘give back’ to the university
     development



     Money, Relevance and Mission                                   Ideas, Connections and Skills




University-Industry Research Partnerships: Motivations for Collaboration (Scricca : 2006)
University-Business Interaction

Key Challenge: Raising the interest and breaking
down the difficulty of interacting with universities.

The Lambert Review
The main challenge for the UK is not about how to
increase the supply of commercial ideas from the
universities into business. Instead, the question is
about how to raise the overall level of demand.

NESTA
In some cases, this lack of demand may be because
there are no benefits to be gained from collaboration.
However, it is mostly because the process of
interacting with the university is unnecessarily
difficult or the benefits are not well understood.
The Partnership Institute



                            Linkage mechanism to bring MGSM
                            and business together

                            Next steps
                            Produce roadmap for active partnership
                            with a variety of organisations
                            Financial model for funding and support
                            Timetable for implementation
Mapping the Connections
Knowledge Transfer Involves People




                                     Knowledge exchange through
                                     bringing people together
However . . .
    Economic Contribution of MGSM


Especially important to local region because of stability
Source of employment and local demand
Produce skilled workforces and transfer knowledge
through graduates
Part of innovation ecosystem as knowledge source
Anchor for clusters of businesses and network builder
Create an industry identity
My Contact Details

au.linkedin.com/in/phillipallen

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University-Business Partnership: Power of Research Dinner Talk

  • 1. University-Business Partnership For mutual inspiration and stimulation Power of Research Dinner Talk October 2010 Phillip Allen
  • 2. AGENDA Introduction –Phillip Allen Why Management Matters What Businesses Want How MGSM can partner
  • 3. Phillip Allen MGSM Partnership Institute Manager Prior Experience Research Manager Think Tank ABF Technology Analyst IDC Education PhD Australian Graduate School of Management Thesis – IT Management and Innovation Masters eCommerce - Deakin University Economics Degree - University of Newcastle
  • 6. Long-Term Growth and Prosperity Australian Productivity 1964-2005 Productivity isn't everything, but in the long run it is almost everything Paul Krugman
  • 7. Doing better things Innovation Management Productivity Efficiency Doing things better
  • 8. Better Management and Productivity  There is a strong positive relationship between good management practices and firm productivity. Four thousand firms across sixteen countries
  • 11. Four Vital Roles in the Knowledge Economy Educa&ng  People   Increasing  the  stock  of   •   Training  skilled  undergraduates,   ‘codified'  useful  knowledge   graduates  &  postdocs   •   Publica6ons   •   Patents   •   Prototypes   Providing  public  space   Problem-­‐solving   •   Forming/accessing  networks  and   •   Contract  research   s6mula6ng  social  interac6on   •   Coopera6ve  research  with  industry   •   Mee6ngs  and  conferences   •   Technology  licensing   •   Hos6ng  standard-­‐se@ng  forums   •   Faculty  consul6ng   •   Entrepreneurship  centers   •   Providing  access  to  specialised   •   Alumni  networks   instrumenta6on  and  equipment   •   Personnel  exchanges  (Internships,   •   Incuba6on  services   faculty  exchanges)   •   Visi6ng  commiIees   •   Curriculum  development  commiIees  
  • 12. What Businesses Want Informal contacts Recruitment at first degree or Masters level Internships Conferences Publications Problem-solving/consulting by university staff Joint R&D projects Testing and standards Recruitment at post doctoral level Innovation-related expenditure spent on uni Global Average Exclusive licensing of university held patents Non-exclusive licensing of university held patents 0 10 20 30 40 50
  • 13. What Australian Businesses Want Informal contacts Recruitment at first degree or Masters level Internships Conferences Joint R&D projects Problem-solving/consulting by university staff Publications Innovation-related expenditure spent on uni Testing and standards US/UK  average   Recruitment at post doctoral level Non-exclusive licensing of university held Australia   patents Exclusive licensing of university held patents 0   10   20   30   40   50   60  
  • 14. Management Practices and Productivity Innovation Collaboration Management Productivity Knowledge Efficiency
  • 15. Collaboration and Knowledge – Open and Global
  • 16. The World is Flat
  • 17. The World is Spiky
  • 18. Scientific Citations The Geography of Innovation The     Just a few places produce most of the worlds innovation
  • 19. How MGSM Can Partner
  • 20. Recognising the Differences University Motivation Business Motivation 1.  Financial Support 1.  Access expertise 2.  Practical side of research 2.  Innovation and competitive advantage 3.  Fulfil service mission 3.  Students as potential employees 4.  Identify relevant problems 4.  University ‘objectivity’ 5.  Broaden student and faculty experience 5.  Branding, recognition and PR 6.  Employment opportunities for students 6.  To expand external contacts 7.  Enhance regional economic 7.  To ‘give back’ to the university development Money, Relevance and Mission Ideas, Connections and Skills University-Industry Research Partnerships: Motivations for Collaboration (Scricca : 2006)
  • 21. University-Business Interaction Key Challenge: Raising the interest and breaking down the difficulty of interacting with universities. The Lambert Review The main challenge for the UK is not about how to increase the supply of commercial ideas from the universities into business. Instead, the question is about how to raise the overall level of demand. NESTA In some cases, this lack of demand may be because there are no benefits to be gained from collaboration. However, it is mostly because the process of interacting with the university is unnecessarily difficult or the benefits are not well understood.
  • 22. The Partnership Institute Linkage mechanism to bring MGSM and business together Next steps Produce roadmap for active partnership with a variety of organisations Financial model for funding and support Timetable for implementation
  • 24. Knowledge Transfer Involves People Knowledge exchange through bringing people together
  • 25. However . . . Economic Contribution of MGSM Especially important to local region because of stability Source of employment and local demand Produce skilled workforces and transfer knowledge through graduates Part of innovation ecosystem as knowledge source Anchor for clusters of businesses and network builder Create an industry identity
  • 26.