15. Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers
39. Hallie Janssen: [email_address] Chris Broderick: [email_address] Christian Aniciete: [email_address] Tracy Weber: [email_address] Tyler Brain: [email_address] Julie Smith: [email_address]
Hinweis der Redaktion
Chris: Review Agenda, Introduce panel
Chris: Goals & Metrics
Chris: Goals & Metrics
Chris: goals & metrics Introduce Julie: Guidelines for social sites
Chris: Goals & Metrics
Julie: Guidelines, how to connect, graphic identity
Julie: Guideline
Julie: Guidelines, how to connect, graphic identity
Julie: Guideline
Julie: Guidelines, how to connect, graphic identity
Julie: Guidelines, how to connect, graphic identity
Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
Christian: Campaign brings public attention to the impact students and faculty are making in the community and across the region. The campaign includes television commercials on all major news programs in the Portland metropolitan area this month, online advertising on oregonlive.com, Web content, social media and promotions with community partners and campus student groups. Theme is "Oregon is our classroom," illustrating how PSU provides every student with opportunities to go outside the classroom and work with businesses, schools, government, civic organizations, non-profit groups and others on real-world projects.
Christian: This particular student post really spoke to the heart of the Oregon is our classroom campaign. Great illustration of PSU’s partnership The social media contest generated a total of 62 stories
One of our first posts announcing the Oregon is our classroom contest which ran for almost a month
Cites to OHSU and Boys and Girl’s website. This post illustrates our partnership with OHSU and Boys and Girls Club and the link shows credibility
Random day walking around with my phone, took a photo of the Oregon is our classroom banner. Tracy announcing the winner via a recorded video shows authenticity
Christian: Knowing that PSU is a bike friendly campus, we chose the bike transportation alliance office as one of the spots for the photo scavenger contest leading to our big Oregon is our classroom contest. Given our student audience on Facebook, this spotlight post was on a student project.
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Art museum and OHSU
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