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Making of Film4.com - 2010
- 13. Everyone sits down
at the same times
When the TV goes on after dinner
7pm
Once the kids are in bed
9pm
The weekend with a glass of wine
11pm
- 26. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing
- 27. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing
- 28. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing
- 29. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing
- 30. The research & planning
Current site/competitor
focus groups
User research/
Persona development
Journey planning
New site user testing
- 31. The new approach:
Less content - more value
Created Per Month
Before
After
Reviews
55
15
Cinema trailers
21
4
Interviews
12
4
Competitions
4
2
- 32. The site held the audience &
market share on 2009’s figures
Plus the netpromoter
satisfaction score has gone
up by 4%