1. ANCILLARY WORK:
DIGIPAK

2. WHY ARE CD COVERS USED DESPITE CD
SALES DROPPING?
• To reach an older generation who are “digital immigrants” and prefer
CD’s to digital downloads.
• To have some visual accompaniment to the music and essentially get
more for your money.
• It is an additional way to promote that artists USP and their own brand
and image that they want to represent them in the industry.
• For some genre’s, such as country and show tunes it is tradition to sell
music in this form – more so than digital sales.

3. HOW IMPORTANT ARE ANCILLARY
PRODUCTS TO THE ARTIST AND THE
INDUSTRY?
• They are important to create a deeper connection with their fans. It
helps the fans feel special and feel as though they have an extra
intimate link to the artist
• It can sometimes be a form of memorabilia for somebody.
• It is less important to the artist and more important to the industry as a
way of generating additional income from the artist and targeting the
super fans (they cost more so make more money).
• It helps to promote the artist’s image.

4. HOW SIGNIFICANT IS THE MUSIC
VIDEO IN TODAYS MARKET?
• A way to reach the digital generation whose primary consumption is
through the digital market.
• Its purpose works as a way to promote the artist
• Can be seen on different platforms – TV/Youtube
• Can show snippets as a teaser and to spur promotion through word of
mouth.
• It is entertaining

5. EXAMPLES OF DIGIPAK