YRBizSeries presentation at Winning in an Online World, Sept. 26, 2013.

1. The Content
Understanding the
science for online
success.
paradigm
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2. the content paradigm
Amongst the chaos, noise
and confusion online is a
simple, misunderstood truth.
What is the formula for
success online?
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Using the Internet to generate
business is not about “web
stuff”: websites, graphics, blogs,
ads, SEO, Facebook, or other social
media tools.
the content paradigm

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It’s about people.
• Understanding
• Reaching
• Connecting &
• Moving
the content paradigm

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The Content Paradigm is a new
reality being driven by our need to
intersect with potential customers.
Timing and location are everything.
the content paradigm

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To understand the
Content Paradigm
we need to look at
how the rules of seo
have changed.
the content paradigm

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Optimization 101
a brief overview
the content paradigm

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the content paradigm
keywords
recency
social

9. Search
Social Keywords
ONLINE
CONTENT
the content paradigm
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the content paradigm
1. Content freshness
2. User-metrics
3. Authority
4. Popularity
5. Authorship
6. Errors & penalties
Newer signals
1. On-page keywords
2. Meta titles
3. Site structure & code
4. Quality links!
Tried & true

11. • Does your site look good on a mobile phone?
Did you know that Google care about how you
go mobile?
“We recommend using responsive web design”
– Google
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the content paradigm
Are you keeping up?

12. A responsive website design is like a
chameleon that changes its look to suit the
environment.
With the chameleon that’s a rock.With a
website that’s a mobile phone, tablet, desktop
or some other screen or device.
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the content paradigm
What is a responsive site?

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the content paradigm
Responsive design

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the content paradigm
If you are not happy with your search
rankings or want guidance to help you make
smart content marketing decisions, consider
doing an audit.
An audit will help you identify and fix both
opportunity and risk.
Not sure where you stand?

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wwwx
the content paradigm
website web presence
amplify

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the content paradigm

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the content paradigm

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the content paradigm

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the content paradigm
campaign continuum
We now need to create an
ongoing stream of content – and
online interactions connected to our
content – online.

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Overwhelmed?
the content paradigm

21. Values are the new constant that
businesses can use to generate an
online conversation, content stream
and engagement.
How can you create that
much content?
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the content paradigm

22. Understand your VP
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For your core content, a strongly
defined value proposition makes the
job of knowing what to say and how to
say it easy.
the content paradigm

23. 20 questions
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Ask yourself this: can you think of 10
questions customers regularly ask?
Can you think of more? 20? 50? 100?
You now have 6 months to 1 year of
content.
the content paradigm

24. Understand your essence
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For ongoing sharing and engagement,
know what you stand for.
1. Where are your caring points?
2. How are you helping people?
3. What stories do you have to tell?
4. Who are your champions?
the content paradigm

25. • SEO dictates our approach.
• Social helps us engage.
• Neuroscience helps us
understand.
• Simplicity helps us succeed.
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the content paradigm
It’s really quite simple:

26. Delivered by Julie King
Biz-Zone Internet Group Inc.
Sept. 26, 2013
The Content
Understanding the
science for online
success.
paradigm
Tweet it! : #YRBizSeries
Thank you!