Ted Rollins, CEO of Campus Crest, is dedicated to four specific directives in terms of real estate management of his properties.

1. Ted Rollins shares real estate management directives
Ted Rollins, CEO of Campus Crest, is dedicated to four specific directives in terms of real estate management
of his properties. In order to insure quality, these principles were developed to help manage the sites with
quality and proactive response.
The first directive is “keep it pretty.” It's nearly impossible to change a person's first impression. So the
appearance of Campus Crest Communities is vital to attracting prospective residents. Rollins’ property level
management teams are accountable for regular reporting, preparing for executive management site visits,
quarterly quality audits and most importantly, maintaining a facility that our residents can be proud of and
their friends envious.
“Keep 'em fun” is the second initiative. Creating the lifestyle is what sets Campus Crest apart from everyone
else. Getting students and staff involved in something bigger than themselves, including helping to create
friendships and lifelong bonds. There are so many great events ranging from Crawfish boils to yoga classes.
Rollins is creating more than just a place to stay; he’s creating a community.
Thirdly, the dedicated Campus Crest teams are committed to
“keep ‘em full.” Nobody wants empty rooms, so staff is
educated on the best ways to sell the Grove Lifestyle. They're
also trained in hospitality management, lifestyle programming
and customer service. As a result, resident retention is one of
the highest in the industry.
“We want everyone to know that we don't just build and fill
buildings,” said Rollins. “We create communities. And we use
this message to help achieve our leasing goals.”
Finally, the end goal is to “keep 'em profitable.” As for most businesses, profit is essential. Campus Crest has
been working with one of the leading multifamily software designers to create a platform for its operating
properties. It gives real-time data to the local area and corporate managers in order to keep a tight control on
property operating expenses.
“We educate our mangers to focus on creating a stronger bottom line so the company and everyone involved
can enjoy the opportunities it brings,” said Rollins.