The website for Campus 5-7 Analytics received 1,500 visits from 1,142 unique visitors. Indoor and outdoor campaign promotion included posters and flyers around campus. Online presentations were viewed 76 times on SlideShare and videos were viewed 186 and 82 times on YouTube. The majority of visitors, 349, were from Louvain-la-Neuve. Direct traffic accounted for 61.6% of visits. The recruitment event had 55 attendees and 25% of candidates entered the recruitment process.

1. Campus 5à7 - analytics
Louvain-la-Neuve May 2009

2. Summary
1. Website Overview
2. Indoor Campaign
3. Outdoor Campaign
4. SlideShare
5. YouTube
6. Source of Visitors
7. Traffic Sources
8. Recruitment Results

3. 1
Website Overview
1.500 visits
1.142 absolute unique visitors
8.045 pages viewed
5,36 pages viewed per visit
03:31 time spent per visit
0,93% bounce rate
142 people viewed the registration form
58 (41%) registrations through the registration form

4. 2
Indoor Campaign
•500 posters B2
•150 posters A3
•+/- 200m² covered
•2.000 flyers
•blackboard announcements

5. 3
Outdoor Campaign
•500 posters B2
•150 posters A3
•+/- 200m² covered
•2.000 flyers

6. 4
Slideshare
Online Decathlon’s
powerpoint presentation
has been viewed 76 times

7. 5
YouTube
Decathlon’s video Innovex’s video
has been viewed 186 times has been viewed 82 times

8. 6
Source of Visitors
top 10 cities
• Louvain-la-Neuve - 349 visits
• Brussels - 288 visits
• Namur - 96 visits
• Ixelles - 59 visits
• La Louvière - 54 visits
• Sin-Josse-Ten Noode - 42 visits
• Etterbeek - 36 visits
• Dampremy - 28 visits
• Charleroi - 25 visits
• Souvret - 21 visits

9. 7
Traffic Sources
61,6% direct traffic
24,13% referring sites
7,33% search engines
6,93% email
direct traffic 61,6% (924 visits)
facebook.com 12% (180 visits)
google-organic 7,33% (110 visits)
campus5à7 email 6,93% (104 visits )
linkedin.com 4,67% (70 visits )
uclouvain.be 1,33% (20 visits )
twitter.com 1% (15 visits )
uwe.be 0,67% (10 visits )
google-referral 0,6% (9 visits )

10. 8
Re r
Recruitment Results
UR
YO E
4 IS LOYE
OUT EMP
1 T
NEX 55 candidates attended
25% of candidates enter in a recruitment process !