1. Heather McLaughlin
BA MBA MCMI
Europe Direct NI
Monaghan
June
2012
Intercultural Intelligence

2. • Own cultural rules & behaviour
• How cultures differ
• Reaction to cultural differences
Bridge the cultural divide and avoid
misunderstandings that affect business
Intercultural Intelligence

3. “we are shaped from birth to act
and behave in certain ways”
“we interpret behaviour according
to our cultural view”
Culture

4. Common Language is not
Common Culture

5. Cultural Awareness

6. Cultural AwarenessCultural Intelligence
Unaware
of
differences
&
does
not
adjust
behaviour
Aware
of
differences
&
can
adapt
behaviour
Milton
Benne2

7. Biggest part of culture
is hidden – rules that
influence surface
behaviour
Culture-wise
The tip of the iceberg -
visible behaviour
Cultural Iceberg

8. Culture-wise
Cultural Iceberg
Cultural Clash
Rules of one culture
used to interpret
behaviour of another
culture with different
set of rules
Cultural
Intelligence

9. l Hofstede
l Trompenaars
l Hampden -Turner
l Hall
Cultural Differences

10. www.geert-hofstede.com

11. Individual Group
Power Equality
Direct Indirect
Fixed Flexible
Time Time
Own Culture
Other Culture