Building your startup like a multinational - TWIST Rome
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Building your startup like a multinational - TWIST Rome
- 1. Building your startup like a multinational! 26/5/2015 Roma
- 2. Startups!
- 9. We want startups! “It will be small businesses and web startups that will create the ideas and jobs that we need for our economic growth. No industry, no SME, no government can maximise its performance and competitiveness without going digital.” https://ec.europa.eu/commission/2014-2019/ansip/blog/talent-drive-innovation- making-most-europes-tech-startup-potential_en
- 10. European data
- 11. What is a startup? A startup is an organization formed to search for a repeatable and scalable business model. Steve Blank http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
- 12. It does not mention • Being a super star • Risking your life and sanity • Being milked along the way • Creating jobs and saving the European economy!
- 13. …to start you need.. @capenterprise 13
- 17. Money
- 18. Where do I find money?
- 19. WHERE RICH PEOPLE ARE!
- 21. Investment Essentials @capenterprise 21 Round Amount Purpose London Pre-Money Valuation Guideline Source of Investment What investors like to see Pre Seed £25K-£150K (SEIS eligible) Assemble Team/ Build & Test MVP/ Proof of Concept R&D Zero- £500K Own Money/ FFF/ Crowdfunding/ SEIS Funds/ TSB Unfair Advantages Seed £150-£350K BETA Test/ Launch into Beachhead/ Proof of Product Solution Fit £500K-£1.5m Business Angels/ Crowdfunders/Seed VC's/ Co-Investment Funds SMART Team- Early Evidence of Product/ Solution Fit- Validating customers/ users Super Seed (Bridging round) £500K- £1m Working Business Model/Proof of Product/ Market Fit/ Demonstration of Growth £1.5M-£4m Super Angels/ Seed VC's Product Solution FIT Proved- Early Indications of Product- Market Fit ( i.e. revenues) Series A £2m-£15M+ Scale £8m- £50m VC's/ Family offices and Corporate Ventures Revenues & METRICS proving scalability.
- 22. POC P/S Fit P/M Fit SEIS Supe seed VC What stage is your business at? FF Investors tend invest for transitions..
- 23. @capenterprise Seed Enterprise Investment Scheme-SEIS is a tax break launched in April 2012 for UK tax payers to encourage them to buy shares in start-up companies registered in the UK The Facts: • SEIS investors can input £100,000 in a single tax year rising to a maximum £150,000 over two or more tax years in to a single company • Investors cannot control the company receiving their capital • Investors pick up 50% tax relief in the tax year the investment is made, regardless of their marginal rate. • In the 2013-14 tax year, tax payers can roll 50% of a chargeable gain in the tax year in to a SEIS with a full capital gains tax exemption (another 14%) • The business must be a start-up company -registered in the UK within 2 years of claim. • The company must not employ more than 25 workers. • The company must have assets of less than £200,000. • The company has to trade in an approved sector – generally not in finance or investment, for example, a property company raise capital as a SEIS. SEIS is…… “a game changer”? 23
- 24. 7 Types of Early Stage Investors in London Market 1. Crowdfunders/ Platforms 2. Tax Relief Seeking SEIS/EIS Funds 3. Government Backed ECF’s 4. Traditional Angel Syndicates 5. Super Angels 6. VC’s 7. Strategic Investors ( Corporate Venture) @capenterprise 24
- 25. Want to find out more
- 27. People
- 28. Where can I find A developer to build my app?
- 29. The developer
- 30. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012 Whatspapp $345M
- 39. TAKE A GLOBAL VIEW ON TALENT http://research.odesk.com/visualizations
- 49. http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/
- 56. http://gigaom.com/2013/12/20/2013-was-the-year-of- freemium-games-but-2014-may-not-be/ People pay too much, always the same mechanics…. BUT it’s human!!!!
- 62. App Annie data
- 64. Numbers
- 68. 50B downloads
- 71. Google Play led the iOS App Store in downloads by about 10% in Q2 2013 and Google Play has since expanded that lead to about 25% in Q3 2013… Although the iOS App Store generated about 2.1x the app revenue of Google Play in Q3 2013, their lead has shrunk since Q2 2013 when their revenue was about 2.3x higher. (source: Appannie, October 2013)
- 74. Exits
- 86. TAKE AWAY!
Hinweis der Redaktion
- Giselle, beyonce all have acess to the best nturitionist to keep them looking their best But the average woman who is 5-10lbs over weight and wants to lose the last 10 lbs Curb helps us connect with our inner giselle We’ve all tried to lose weight
- Success consists of going from failure to failure without loss of enthusiasm. Winston Churchill Everyone knows what a startup is for – don’t they? In this post we’re going to offer a new definition of why startups exist: a startup is an organization formed to search for a repeatable and scalable business model. A Business Model Ok, but what is a business model? A business model describes how your company creates, delivers and captures value. Or in English: A business model describes how your company makes money. (Or depending on your metrics for success, get users, grow traffic, etc.) Think of a business model as a drawing that shows all the flows between the different parts of your company. A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. And it shows your company’s cost structures, how each department interacts with the others and where your company fits with other companies or partners to implement your business. While this is a mouthful, it’s a lot easier to draw. Drawing A Business Model Lots of people have been working on how to diagram and draw a business. I had my students drawing theirs for years, but Alexander Osterwalder’s work on business models is the clearest description I’ve read in the last decade. The diagram below is his Business Model template. In your startup’s business model, the boxes will have specific details of your company’s strategy. Alexander Osterwalder's Business Model Template (At Stanford, Ann Miura-Ko and I have been working on a simplified Silicon Valley version of this model. Ann will be guest posting more on business models soon.) But What Does a Business Model Have to Do With My Startup? Your startup is essentially an organization built to search for a repeatable and scalable business model. As a founder you start out with: 1) a vision of a product with a set of features, 2) a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel. How do we price and position the product? How do we create end user demand? Who are our partners? Where/how do we build the product? How do we finance the company, etc. Your job as a founder is to quickly validate whether the model is correct by seeing if customers behave as your model predicts. Most of the time the darn customers don’t behave as you predicted. How Does Customer Development, Agile Development and Lean Startups Fit? The Customer Development process is the way startups quickly iterate and test each element of their business model. Agile Development is the way startups quickly iterate their product as they learn. A Lean Startup is Eric Ries’s description of the intersection of Customer Development, Agile Development and if available, open platforms and open source. (This methodology does for startups what the Toyota Lean Production System did for cars.) Business Plan Versus Business Model Wait a minute, isn’t the Business Model the same thing as my Business Plan? Sort of…but better. A business plan is useful place for you to collect your hypotheses about your business, sales, marketing, customers, market size, etc. (Your investors make you write one, but they never read it.) A Business Model is how all the pieces in your business plan interconnect. The Pivot How do you know your business model is the right one? When revenue, users, traffic, etc., start increasing in a repeatable way you predicted and make your investors happy. The irony is the first time this happens, you may not have found your company’s optimal model. Most startups change their business model at least once if not several times. How do you know when reached the one to scale? Stay tuned. More in future posts. Lessons Learned A startup is an organization formed to search for a repeatable and scalable business model. The goal of your early business model can be revenue, or profits, or users, or click-throughs – whatever you and your investors have agreed upon. Customer and Agile Development is the way for startups to quickly iterate and test their hypotheses about their business model Most startups change their business model multiple times.
- It does mention: Organization Searching Repeatable and scalable business model
- A growth hacker does: Content strategy SEO Content writing Social media Media buy Community Management Online sales
- Focus!!
- Phillipines
- Argentina
- Egypt
- Belarus
- Product vs feature
- mvp
- It’s just an app!!!
- Know who you can sell to The obvious : Mobile social => FB , Yahoo... Mobile content => Linkedin, Yahoo Niche tech => Apple BaaS and developer tech => Intel, Facebook, Salesforce The less obvious M-commerce => Tesco Mobile advertising => Axel Springer Automotive =>BMW Entertainment => Disney
- Yahoo
- Disney