This presentation demonstrates how video helps estate planning attorneys dominate their local market.

1. How Video Helps You
Dominate
Presented by
James & Michael
Campbell

2. How Video Helps
You Dominate
•What’s The Purpose?
•Trends and Statistics
•Boost Search Engine
Optimization (SEO)
•Increasing Conversion
•FAQ’s
•Success Stories
•Essential Client Examples
•The IMS Process for Video

3. What is the purpose of video?
Relationship Building Benefits
• Establish Rapport
• Establish Trust
• Differentiate Yourself From Competitors

4. What is the purpose of video?
Technical Benefits
• Encourage Specific Actions
– Register for a workshop
– Schedule a consultation
– Sign up for e-Newsletter
– Complete Client Questionnaire Form
– Follow me on Twitter, Facebook, LinkedIn
– Read My Blog

5. What is the Purpose of Video?
Technical Benefits
• Increase your SEO
– Get your videos indexed on Google
– Increase your websites visibility
• Increase Visitor to Client Conversion Rate
– More people visiting your site PLUS a higher
rate of visitors becoming clients

6. Statistics Supporting Video
• Studies have shown that people will
remember
– 10% of what they read
– 20% of what they hear
– 50% of what they read and hear
– 93% of all communication is not based on
the words used but rather the nonverbal
signals and voice tonality

7. Impact Video has on
Buying Trends and Sales
• Want more statistics? I thought so…
– More than 82% of consumers are more likely
to spend money with a company that has web
based video
– 73% Indicate a significant increase in comfort
level with presenter / company after viewing
web based video
– (Stats come from Chamberlain Research Co.
Effectiveness of Video Enabled Websites 2010)

8. Trends In Online Video
• Web visitors are 7x’s more likely to
respond to dynamic video over basic text
• Americans viewed 4.6 BILLION online
videos PER MONTH in 2010
• 70% of internet users watch video
• More than 25 million people on YouTube
have a degree in higher education

9. Trends In Online Video
• Online video viewers, in the U.S., is
expected to exceed 190 million by 2012
• Industry experts agree that by 2014 over
66% of the worlds mobile data will be
contained in video

10. So, Why Video Again?
• Build Rapport
• Establish Trust
• Stay Cutting Edge
– Don’t get left behind
• Let your visitors meet you!
“If I can just get in front of somebody my
closing ratio is almost 100%” – Quote by
Everybody!
• Google Juice!

11. Dominate Search
Results
Did you know Google purchased
YouTube
in 2006 for $1.6 Billion!
“This is the next step in the evolution of the internet”
- Eric Schmidt, Google CEO

12. Dominate Search Results
• Google recognizes and indexes video as
organic content
• BUT… the video must be properly optimized
• The Odds Are In Your Favor! Big Time!
• Text content has 500,000 to 1
chance of landing on page 1
• Video has an 11,000 to 1 chance of
landing on page 1
•(This is based solely on the number of videos /
text pages on the web)

13. Dominate Search Results
• The Odds Are In Your Favor
• Very few marketers focus on optimizing their
videos
• YOU’RE AN ESATE PLANNING ATTORNEY!
– Very little competition for web video
• Properly Deployed Your Videos Will
Dominate Search Results … even in large
markets!

14. Dominate Search Results
5000000
4000000
3000000 News
2000000 Books
1000000 Video Shopping
0 Shopping Images
News Video

15. Dominate Search Results
• To Get These Results You HAVE To Do
ALL Of The Right Things and Follow All
The Rules
• Select relevant keywords for video file name
• Include key words in description
• Designate geographic location in YouTube editor
• Optimize your tags
• Like, Share, Comment, Google+1 & Re-blog

16. Essential Client Focus:
• Lots of your colleagues are
already using video
• What results have they
gotten?
• What you can realistically
expect?
www.Google.com

17. Why Some Video Doesn’t Work
Where is the breakdown?
1. YouTube Channel name is not optimized
2. YouTube Channel itself is not optimized
3. Videos are not SEO enabled
4. Videos are not organized in playlists
5. Videos are not linked back to a website
6. Too many videos on a single page
7. Poor Quality Video
8. Video that is too long or boring
9. Video that is too generic
10. Video that does nothing to build relationships or
encourage call to action.

18. IMS Video Production
Process
• Fly to Kansas City
• Let us help you with
scripting
• Shoot video in our studio
with green screen
• We
edit, upload, optimize, like,
share, +1, re-post
• Quick, easy, affordable and
super awesome!