Are you just getting started with political fundraising? Or maybe you're looking to freshen up your game? Check out our slideshow for some tips. Perfect for campaign managers and candidates running for election.
2. John Connors
– Founder/President Campaign Now
– Building and Driving All Aspects of Political Campaigns
– john@campaignnowonline.com
– linkedin.com/in/johnwconnors
Justin Peters
– Campaign Finance Director & Finance Consultant
– Delivering Results for Local, State, and Federal Campaigns
– justin@campaignnowonline.com
– campaignnowonline.com/justin-peter
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Who We Are
4. Set a goal, write a budget to fit.
– Make sure to include cost of fundraising
– Make sure it is realistic
Examples
– U.S. House campaigns cost $1.5 million plus
– State Senate campaigns cost $165,000 plus
– State House campaigns cost $70,000 plus
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6. Plan a path to reach your goal, write a finance plan.
Reverse engineer a path to success by looking at available
contacts, resources, and opportunities.
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8. Figure out what you have
– Candidate’s friends and associates
– Friends of friends
– Past contributors
– People aligned with candidate’s message
Figure out what you need
– More donors
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10. Major Donors
– Lowest cost, highest return, very time intensive
Events
– Moderate to high cost, high return, time intensive
Direct Mail
– Moderate cost, not time intensive, moderate return
Online
– low to moderate cost, not time intensive, low return
Telemarketing
– high cost, not time intensive, low return
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12. House File
– Anyone who has ever given to your campaign
– Highest ROI
– Solicited for the purposes of netting money now
Prospecting
– Anyone who has not given to you
– Most expensive part of fundraising
– Solicited to break even now in order to net money later
– Lapsed donors
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14. Personal phone calls and meetings from a candidate are the
most successful way to solicit major donors.
Tips:
– Perfect your pitch
– E-mail addresses & cell phone numbers are gold
– Create a progression of asks
– Secure the credit card information
– Quality time with quality people
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16. Venue Selection
– Always go for the lowest cost option
Format
– Standing reception, cash bar, appetizer table
– 1.5 hours tops
– VIP, mix and mingle, speech, Q&A, exit
Cost should not exceed 15%
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18. Typical response rate
– 1 to 2% for prospecting
– 3 to 5% for house file
Set good tracking procedures
– Separate prospecting from house file to get accurate
return figures
Shop around
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20. 1. It provides direct personal contact
2. You can adjust your message as needed
3. Technology can be leveraged to support your efforts
4. Follow the rule of three
– Engage voters and donors at the beginning, in the middle,
and at the end of your campaign
5. Time telemarketing with online, direct mail, and events
to maximize return
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22. 1. Typical response rate is 1 out of 1,000
2. It’s low cost/easy, but effectiveness is limited
3. Gather email address all the time
4. Balance calls to action, solicitation, and information
5. Superb platform for presenting your candidate
6. Must be mobile optimized
7. All roads lead to your donation page
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24. 1. Superb way of getting out your immediate messages
2. Can be used to capture email addresses
3. Drive supporters to your webpage and your
donation page
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26. Fundraising Channel
Direct Mail Prospect
Direct Mail to House File
Email
Tele-Fundraising
Events
Total Campaign
Response Rate
1-2%
3-5%
1.5%
8%
7% to 10%
4%
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Data from Sample Fundraising Plan in Deep Insight Into Campaign Fundraising
*estimated figures
Cost per Contact*
$1.00
$0.70 – 0.90
$0.42
$3.00
$1.18
$1.44
29. Deep Insight Into Campaign Fundraising
– a sample campaign with detailed numbers
Raise More Money, Leave No Stone Unturned
FAQ About Comprehensive Fundraising
It’s Expensive to Campaign
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John Connors
– Founder/President Campaign Now
– Building and Driving All Aspects of Political Campaigns
– john@campaignnowonline.com
– linkedin.com/in/johnwconnors
Justin Peters
– Campaign Finance Director & Finance Consultant
– Delivering Results for Local, State, and Federal Campaigns
– justin@campaignnowonline.com
– campaignnowonline.com/justin-peter
