2. Capabilities of the tools
Management platform offering the possiility to
manage hotel
social networks and visibility (Increasing digital IQ)
thanks to five offers :
Tweet Agent
Social promoter
Social Booker
Project interactive
Mobilbooker
3. The Costs ?
An estimation is made at the begining :
The social networks, the types of improvements on
the website
Cost of base on the offer that you choose : relatively
low prices
Costes fluctuate according to bandwidtih and
activity so hotels may have additionnal cost to pay.
4. Impacts for the client
Optimize direct booking
Develop digital marketing
Increasing online notoriety
5. Pros and Cons
Pros : time saving, money saving ( no need to hire
employees to do the job), optimize direct online
bookings.
Cons : no guarantee of success / bookings,
dependance on the tool’s services.
6. Appnostic or not ?
Yes I would use it, it is less expensive than other
tools on the market.
It is a competitive asset, it is a strategy.
