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Cam's task 3
- 1. Task 3 What kind of media institution might distribute your media product and why? By Cameron Putt
- 2. What is Distribution? Film distribution is âthe process of making a movie available for viewing by an audience.â The distribution side of film making is harder than actually making the film itself. This is because of the amount of time and money it costs. The distributor must be confident the film is going to make them a profit for their investment. The distributor will ask for a percentage of the profits made which can be anywhere between 10 and 50 percent.
- 3. Examples of Distribution Companies Examples of film distribution companies in the United Kingdom are: 20th Century Fox Film Co. Ltd. Columbia Pictures Paramount Pictures UK Universal Pictures UK The Walt Disney Company Ltd.
- 4. Film distribution companies that would be interested in our film Hammer Films would be interested in distributing our film because they focus on psychological thrillers which is the genre of our film. We would have a better chance working with a film distributor that has released psychological thrillers successfully before as they would have more belief in our film doing well. Hammer films have distributed films such as the women in black which is similar to our film as they are both psychological thrillers.
- 5. Will our film only appeal to UK audiences? Or does it have a wider appeal? I believe our film will have a global interest. Psychological thrillers appeal to people all over the world and this is why I do not think our film is restricted people in the UK only. For example the psychological thriller Se7en is American and it was popular in the states as well as many other countries. I donât see our film being any different to this as it has a good story line with good acting and that is what people want to see, not just Brits.
- 6. Thoughts about possible marketing strategies, release strategies and exhibition options We knew marketing strategies are important in building a relationship with our customers. Firstly we identified our target audience, (young adults). We have a clear brand identity which is Nightshade Productions with a logo which helps customers differentiate us from other brands. We decided to promote our film through social media pages, TV advertisements and posters. This way people will be aware of our film therefore making sales more realistic. Our release strategy is to start of with the film being shown in 10 cinemas. If this is successful then we will show the film in 100 cinemas across the country and keep progressing in this manner and see if we can take the film global. After a few months and if the film went down well in the cinema, we will release it on DVD. Our exhibition strategy was so originally show the film in Surrey and then progress to the more populated areas such as London, Manchester, Liverpool etc.
- 7. Self Distribution Self distribution could be positive if the film was successful because you would not have to share the profits with another distributor. However if the film was not successful then you would have no one to share the losses with and you could lose a lot of money. For this reason we have decided not to self distribute our film.