Mobile apps 12snap

1. Building Apps Across Different Platforms
April 2012

2. Agenda
» About 12snap
» The App
» Why To Develop Cross Plattform
» How To Develop Cross Plattform

3. Company facts and figures
» Founded: 1999
» Headcount: 50 (2012)
» Projects: 640
» Offices:
» Munich (headquarters)
» Helsinki, Finland
» Huizen, Benelux
» Washington, USA
» Awards:
» 4 Cannes Lions
» 5 CommAwards
» 2 Communicator Awards

4. 12snap – At A Glance
» A pioneer in the mobile marketing space
» An outstanding combined skillset in technology, creative development and brand
management
» International references and global campaigns
» Development of innovative and creative marketing and CRM solutions
» Winner of four Cannes Lions
4 4

5. Client portfolio
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6. Service Portfolio
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Mobile Internet Mobile CRM
Digital Campaigns Mobile Applications
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7. The App

8. Fit For Travel

9. Why Cross Plattform

10. Mobile Market Fragmentation - Germany
Market Share Installed Base
35%
30%
25%
Android
20% iPhone
Symbian
Blackberry
15% Windows Phone
Others
10%
5%
0%
Quelle: Nielsen 2011

11. Shifting Dynamics in Mobile Market
Market Share Sales in a Week
70%
60%
50%
Android
40% iOS
Symbian
30% WP7
RIM
Other
20%
10%
0%
Dec-10 Dec-11
Quelle: Kantar 2011

12. Differences in Platforms
Language: .net Dalvik (Java) Objective - C
Interfaces: Microsoft Java OSX
240x320 to 320x480 &
Resolution: 800x480
1280x720 640x960
Few A Lot One
Brands: Nokia, Samsung, HTC, LG
Samsung, HTC, LG, ZTE, Asus
Apple
Acer, Huawei, Panasonic
Versions: WP7 & WP7.1 A Lot A Few

13. Firmware Fragmentation Android

14. Different User Experience (WP7)

15. Example Fit For Travel

16. Example Fit For Travel

17. Example Fit For Travel

18. How To Develop

19. Cross Platform Tool Comparison
Native Cross Platform HTML5
Native SDKs
Tools Titanium, RhoMobile PhoneGap, Platform Webview
(iOS, Android, WP7)
Language Native Language Javascript, Ruby HTML5, Javascript, CSS3
Runtime Native “Native” Webbrowser
Write once run “on all” Usage of known platform the web
Full access to platform features
Translated to native code thus Write once run “everywhere”
Advantages Using full potential of platform
good performance “Easy” debugging
Using of unique platform features
“Known” language
Debugging is difficult
Requires complete new Performance is lower
New language concept has to be
programming of app for new Functionality limited
learnt
Disadvantages platform Bugs in browser can crash a
Dependent on cross platform
Developer in high demand for concept
provider for support
Android and iOS One Size doesn’t fit all
One Size doesn’t fit All

20. Conclusion

21. No Short Cut to Cross Platform Development
» Selection of process depends on the idea
» Native is the best but also the most expensive way
» Native allows for the best user experience and integration into platform
» Cross Platform tools can be a short cut but often not as efficient thus cheap as
hoped
» For Cross Platform the concept has to take into account the tool used

22. One App Doesn‘t Fit All
Rather develop one
platform perfect,
than many platforms
in a hurry.

23. Benedikt Hanswille * benedikt.hanswille@12snap.com * @hbenny * +49 (172) 8986073
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