1. FACEBOOK: HOW FACEBOOK IS
TRANSFORMING ARTS MARKETING…
PETER TULLIN
Co-Founder, CultureLabel.com
Peter.Tullin@CultureLabel.com

2. WHY FACEBOOK IS AS IMPORTANT AS YOUR WEBSITE
• Facebook would be the world’s 3rd largest country with over 500
million active users who have returned to the website within 30
days
• Over 200 million people access Facebook via their mobile phone
• People that use Facebook on their mobile devices are twice as
active on Facebook than non-mobile users
• Every month, more than 250 million people engage with Facebook
on external websites
• Facebook now consumers more of users time than Google or Yahoo
in the US even though in 2010 Facebook generated $1.8 billion in
ad sales to Google’s $28 billion.
• People spend 500 billion minutes on Facebook a month. 70% of
Facebook users log into the site at least 10 times each month. 30%
of all internet activity in the UK is on Facebook and growing

3. A SNAPSHOT…
Top 10 Facebook Fans Top 10 Museums Fans
Texas Holdem Poker 35,700,000 MoMA 664,000
Facebook 33,500,000 Met Museum 409,300
Michael Jackson 28,200,000 Smithsonian 313,000
Lady Ga Ga 27,900,000 Louvre 244,300
Eminem 27,600,000 Guggenheim 193,000
YouTube 26,800,000 Tate 156,000
Family Guy 25,400,000 Prado 94,800
Rihanna 23,800,000 Design Museum 93,300
Linkin Park 22,400,000 V&A 78,000
Coca-Cola 22,300,000 British Museum 77,400
• Reading has 10 million Fans, Salvadore Dali has 600,000 fans and
Andy Warhol 414,000 Fans
• Sports New Media manage fan pages with 35,000,000 people