1. MOBILE MARKETING
26 million users in the UK have smartphones
17% of search is for Automotive info (3.4 mil searches a month)

2. MOBILE MARKETING
Nearly all automotive sites/apps fall into x2 categories……

3. MOBILE MARKETING
Save time

4. MOBILE MARKETING
Pass time

5. CASE STUDY – BMW
BMW used car app (Android, iOS, Mobile Web)
AIM – To save time, provide information, facilitate product purchase
SOLUTION - A fully integrated, used car search application
RESULTS - Increase lead generation by offering a seamless mobile experience

6. CASE STUDY – BMW
Useful information accessed quickly and easily
Customers use drop down pickers to filter their search…
Range (Distance
Postcode/ detect
willing to travel)
LBS(Location Based
Services)
Decision Makers
Series, Body Type
and Budget
FEATURES
Alerts / Push Notifications to encourage repeated
engagement

7. CASE STUDY – BMW
DEALERSHIP FINDER
Find your nearest dealership using LBS or by entering a postcode
Click badge to see:
Dealer information, including address and phone number
Click to call functionality
Request a call back if possible
Save your nearest to favourites
Get directions from your location using Google Maps
MY BMW
Personalised from the very first search, My BMW will contain both cars users’ bookmarked as well as user search profiles
What can you do:
• Create and save multiple search profiles
• Name each car profile, e.g. Weekend Toy, adding a layer of personalisation
• Flick through your saved cars by profile for comparison
• View bookmarked cars
Save up to 3 different profiles

8. CASE STUDY – HYUNDAI
Brand Engagement
AIM – To compliment Hyundai’s sponsorship campaign of the upcoming 2012 European football
championships + promote the ix35
RESULT – The Hyundai Boot Shoot advergame for iPhone
FEATURES
• Play Game
• Dealers
• Showrooms
HOW TO PLAY – The game challenged sports fans to “kick” a ball
into the open boot of a Hyundai ix35
As one advances difficulty increases with the car moving etc., and
results are shared to GameCentre.
Splash page - brand has strong visibility

9. CASE STUDY – MyRENAULT
A simple to use mobile site/app allowing customers to access live
information about their vehicle
AIM – Mobile site / app fully integrated with Renault’s complex back end data bases
SOLUTION: A full service “MyRenault” mobile site enabling:
• Booking a service, MOT and general repairs
• My garage (details of closest garage and dealers)
• My Renault numbers (contact Renault services)
• My updates (including recall information)

10. CASE STUDY – MyRENAULT
A simple to use mobile site/app allowing customers to access live
information about their vehicle
AIM – Mobile site / app fully integrated with Renault’s complex back end data bases
SOLUTION: A full service “MyRenault” mobile site enabling:
• Booking a service, MOT and general repairs
• My garage (details of closest garage and dealers)
• My Renault numbers (contact Renault services)
• My updates (including recall information)
RESULTS:
Results exceeded objectives
• 234,000 visits in UK alone
• 13,125 Services booked
• 75,234 Dealer searches

11. MOBILE ADVERTISING

12. MOBILE ADVERTISING
The new(ish) advertising channel from Apple – the iAd
iAd reaches millions of iPhone, iPad and iPod touch users around the world in their favorite apps..

13. MOBILE ADVERTISING
Examples…

14. Honda Civic
Swiping the screen results in the image changing from one model to the next

15. Lincoln
Lincoln used the photo gallery to best showcase the MKX, as well as option to view available colours
and a 360 degree view of the model.

16. Lincoln
The 360 degree view of the car could be operated by swiping across the screen to rotate the vehicle.
The ad also features a video which showcases the Lincoln MKX

17. VW
VW gives viewers a 360 degree representation of the vehicle and new features info

18. Audi
This Audi ad redirects users to their website, where they can watch videos / get information
on the Audi A1

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e-mail: dusan@mcsaatchi.com
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