Sonaraya is a company established in 2014 in Indonesia that produces innovative souvenir products combining antennas and souvenirs. The company's vision is to be a major player in the antenna industry globally through developing human resources and technology. Key products include Arjuna, an attractive wideband antenna that also functions as a souvenir, and Antareja, shaped like the logo of Brawijaya University and capable of receiving various TV channels. The company aims to develop competitive products that meet its main concept of merging antennas with souvenirs.

1. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
PROFILE COMPANY OF SONARAYA
Oleh : Amanda Octavianus Rizky
115060307111012

2. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
HISTORY OF SONARAYA COMPANY
T. Sonaraya merupakan perusahaan yang bergerak di bidang antena dan souvenir.
Perusahaan ini berdiri pada maret 2014 lalu. Perusahaan ini terbentuk dari
pengembangan mata kuliah kewirausahaan yang di bimbing oleh bapak Rudy
Yuwono, ST., M.Sc. yang kemudian dikembangkan lebih lanjut menjadi sebuah usaha.
Semakin berkembangnya dan semakin mudahnya teknologi informasi yang di dapat, membuat
antena banyak sekali digunakan di Indonesia, terutama di wilayah pulau jawa. Begitu pula pada
penggunaan souvenir di Indonesia, banyak sekali masyarakat yang membeli souvenir sebagai
buah tangan atau yang biasa di sebut “oleh-oleh”.
Hal ini merupakan peluang yang sangat besar bagi perusahaan ini untuk mengembangkan
produk inovatif. Produk inovatif ini kami wujudkan dengan menggabungkan souvenir dan
antena. Penggabungan ini menghasilkan produk yang kami namakan Arjuna. Namun kami
tidak hanya sebatas itu saja, kami juga mengembangkannya menjadi produk-produk lainnya
dengan tidak menghilangkan konsep utama kami, yaitu penggabungan antara antena dengan
souvenir dan kami akan terus mengembangkan produk-produk kami yang bisa bersaing di
pasar dunia.
Sonaraya is a company that is engaged in the antennæ and souvenirs. The company was
established in march, 2014. The company was established in the course in which
entrepreneurship by Mr. Rudy Yuwono, ST. , M.Sc. Then developed further to be a business.
P

3. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
The development of information technology and easier in a can , make a lot of antennae used
in Indonesia , especially in the region of java island .So is on the use of souvenirs in Indonesia,
a lot of people who buy souvenirs as the fruit in the hand or the usual call “ oleh-oleh”.
This is a very great opportunities for this company to develop innovative products .We
achieving with these innovative products combining souvenirs and antennae .This merger
arjuna produce products that we call .But we do not only for it , we also expand it to other
products by not deprive our main concept , namely the merger between antennae with souvenirs
and we will continue to develop our products that can compete in the world market .

4. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
VISION, MISSION AND CORPORATE CULTURE OF SONARAYA COMPANY
CORPORATE VISION
• Being one of the companies that could be a major milestone in the field of antennas and also
will compete globally in the field with intensive development through human resources, good
service to the costumer, and the technology continues to innovate.
• Being a company which is also responsible for the environment and give priority to
environmentally friendly technologies.
COMPANY MISSION
Achieving a good welfare targets for PT Sonaraya itself and also for all aspects related to the
PT and the Sonaraya.
PROFESSIONAL
PT Sonaraya is an organization that is highly selective in membership, because the company
was prioritizing the ability of the members both in technical terms and in ethics.
SAFETY
PT Sonaraya adopted the habit or nature uncompromising and consistent in performing or
creating a working system in the manufacture of a product that has the potential risk of both
high risk and high risk in order to maintain asset Integration of the potential loss.
INNOVATION
PT Sonaraya always put forward any new ideas that can make the company move forward in
the field and also gives an appreciation for each employee who has an idea or ideas that.

5. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
ORGANIZATIONAL STRUCTURE PT. SONARAYA
Founder Sonaraya Company :
Name : Rudy Yuwono, S.T., M.Sc.
Place of Birth : Blitar, June 15, 1971
Major : Head Of Information and
Computer Lab
Concentration : C (Telecommunication)
UB-e-Mail : rudy_yuwono@ub.ac.id
Alternative e-Mail : rudyyuwono@yahoo.com

6. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
ORGANIZATIONAL STRUCTURE OF SONARAYA COMPANY
Managing Director
Director of Personnel Director of MarketingDirector of ProductionDirector of Finance

7. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
Duties & Responsibilities Director
o Task :
- Formulate and establish policies and public programs
- Provides vision and imagination
- Leading general meeting
o Responsibility :
- Responsible for the loss of his company and the welfare of its members
Duties & Responsibilities Personnel Director
o Task :
- Planning for recruitment
- Procuring, developing, and maintaining
o Responsibility :
- Manage the work within a team
- Responsible for the quality of employees
Duties & Responsibilities Finance Director
o Task :
- Define the structure of the entity's financial
- Allocate and financial control
o Responsibility :
- Investiment decicsion
- Finacing decicion
- Dividend Decision

8. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
Duties & Responsibilities Production Director
o Task :
- Plan and manage production schedules
- Manage the allocation of production resources
- To supervise, control, and report production
- Planned maintenance machines
o Responsibility :
- Responsible for the smooth running of the production process
Duties & Responsibilities Marketing Director
o Task
- Obtain and retain customers
- Responding to changes in the environment, including strategic
o Responsibility
- Plan and formulate strategic policy
- Monitoring and directing processes throughout Div. Directorate of Marketing

9. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
CORPORATE GOVERNANCE
As per the provisions of the Limited Liability Company Act, the Company Organ Company
consists of three organs namely:
- General Meeting of Shareholders
- BOC
- Board of Directors
Each organ has different duties and authority and has independensj in implementing tugs and
functions for the benefit of the company. If considered necessary, the board of commissioners
or directors may also form a unit or committee that works to help the performance of duties
and responsibilities more effectively.

10. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
PRODUCT
Antena Planar Juara Dunia (ARJUNA) – Special Product!
Planar Antenna World Champion (Arjuna) is the antenna ultra wide band (UWB) which has
the characteristics of being able to accept a wide range of frequency bands with different
applications on it including TV waves.
Arjuna has an attractive design and is capable of receiving television broadcasts with good
quality.
Arjuna has an interesting shape that can be used indoors as a decoration in your home. Arjuna
can be used as souvenirs in various events, with packaging that we can customize to your event.
To Vandel or race trophy, seminars, and other events that require. Arjuna is an antenna that is
never used as souvenir to Mr. Dahlan Iskan [SOE Minister] when the guest lecture at the
Faculty of Engineering, University of Brawijaya.

11. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
CHARACTERISTICS of ARJUNA
Physical Characteristics
Material : 2mm Alumunium
Port : Antenna port female
Impedance : 50 Ohm
Radiating element : 118.5 x 199.3 mm dimension
Refleting Element : 200 x 200 mm dimention
Docking : Acrylic Black
Simulation Results
S-Parameter based : 500-1000 MHz (-10 – 0 dB),
1400 – 2500 MHz (<-10dB)
freq range (Rx)
Directivity : bi-directional
Mainlobe Gain (tetha) : 8.2 dB
Sidelobe Level (tetha) : -8.1 Db
TV Channels received (For local Indonesia Only) :
RCTI, SCTV, INDOSIAR, METROTV, NET.TV, TRANSTV, TRANS7, JTV,
RTV, MALANG TV, DHAMMA TV, GLOBAL TV, TVRI, TVONE, MNCTV,
KOMPASTV

12. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
OTHER PRODUCT
ANTAREJA
Antareja an acronym of the Antenna King Brawijaya. As the name suggests, Antareja UB-
shaped logo. The significance of the logo is as follows. UB letters in dots implies that UB is
always a dynamic presence in the world community. Wing totaled three dots around the world
illustrate the Tri dharma international level. The gold color on the letter and meaningful images
Wisdom and glory. color UB blue depicts is universal. Justice meaningful square frame. This
antenna also has passed the test using television reading room of Electrical Engineering
Brawijaya University, Malang. Channel obtained are as follows.
TV Channels received (Indonesian Local Only) :
TransTV, Kompas TV, TVRI, TV ONE, CR TV, NDTV, JTV, NTV, Metro TV,
DhammaTV, MNCTV, SCTV, NET TV, Gajayana TV, INDOSIAR, Batu TV, UB TV,
Global TV, RCTI, Malang TV, Trans 7.

13. Profile Company of Sonaraya – By. Amanda Octavianus Rizky (115060307111012)
 PLANAR
UB planar antenna is also one of sonaray production, this antenna is the epitome of UB UB-
inspired kingdom in East Java.
TV Channels received:
RCTI, SCTV, INDOSIAR, METROTV, NET.TV, TRANSTV, TRANS7, JTV,
RTV, MALANG TV, DHAMMA TV, GLOBAL TV, TVRI, TVONE, MNCTV,
KOMPASTV