New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Workshop conducted for CCL Singapore staff about the changing landscape of publishing industry.
為新加坡福音證主協會同工舉辦的出版業新視界培訓工作坊
10. Too many media
• Traditional media
•
Press, Magazine, Book, TV,
Movie, Radio etc.
• New media
• Facebook Twitter,
Podcast,
Web, Blog, Facebook, Twitter,
Podcast, etc.
11. Too many media
• Information overload
• Too much noise
•
Less time for reading
•
Bite-sized content consumption
•
Changing expectation of readers
13. Too many possibilities
•
Strike of tablet computer
•
Changing reading experience
•
Changing reading expectation
(content, timing, format, etc.)
• vs.
Digitized Book vs. Digital Publishing
18. Way Out
•
Content is king!
•
Diversified mode of content delivery
•
Digital Publishing is not simply
digitizing books
19. Way Out
•
Embrace Social Media to make a
difference for both digital publishing
and traditional publishing
•
Changing triggering point:
Cross-Media Marketing
•
The Power of Experience, Word
of Mouth and Share
20. Way Out
•
Emphasis on both content and user
experience
•
Customize appropriate user
experience based on content:
Don’t put the cart before the
horse
•
Intuitive user experience