Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

•

0 gefällt mir•254 views

Marketing Challenges (2010.09.08 @ GLS Asia Team Event @ RiverLife Church, Singapore) Sharing with brothers and sisters in the Asia GLS community about the marketing challenges the HKGLS team faces and the relevant strategies for tackling these challenges.

Business

Marketing Challenges
Calvin C. Yu @ GLS Asia Team Event / 2010.09.08

Is GLS relevant? Potential Participants’ Puzzles

Is GLS Relevant?

• Message vs. Event

• Promotion

• Different stages

• Different levels of depth

• Different media

Strategic positioning
Churches’ Puzzles
against local initiatives?

Strategic positioning

• Partnership with local
organizations

• Different experiences: ﬁlling in
the missing piece

• A platform for sharing and
exchange

How to differentiate? Too many Christian events

How to differentiate?

• Make materials bit-size, sharable
and re-usable

• “Simplicity is the ultimate
sophistication”

• Example: Bookmarks with Bible
verses

• Hardcopy, video, blog
articles, slides

Key Objectives

• Awareness

• the message & the Summit

• Communication

• needs & responses

• Education

• continuous education

Key Strategies

• Participation

• learn & share

• Interaction

• know each other better

• Empowerment

• Creative Commons

3 Phases

• Phase 1: Before the Summit

• the relevance

• Phase 2: During the Summit

• momentum escalation

• Phase 3: After the Summit

• sustainable sharing &
exchange

Hybrid Approach

• Top-down:
Traditional channels & media

• Bottom-up:
Online channels & media

• Social media

• Mobilizing trusted
connections

Traditional Channels

• Printed Materials: bookmark,
poster, leaﬂet, etc.

• Word of Mouth

• Partner Churches

New Channels

• Social media

• Facebook Page

• Twitter

• YouTube

• Slideshare

• Delicious

• Wordpress Blog

“Walk Together” Youth Leader
Development Programme

“Walk Together”

• Objective

• prepare potential leaders for
future GLS

• prepare potential leaders for
local Christian community

• Participation Criteria

• Christian

• a serving heart

Weitere ähnliche Inhalte

Andere mochten auch

Towards Sustainable Urban MobilityWRI Ross Center for Sustainable Cities

Capetown preparation for FIFARavi Shankar

Indo American Society - Landmark: May 2013Clifford Quadros

USA – West Coast Suggestive Itinerary Clifford Quadros

Indo American Society - Landmark: November 2012Clifford Quadros

Landmark August 2013Clifford Quadros

Andere mochten auch (6)

Towards Sustainable Urban Mobility

Capetown preparation for FIFA

Indo American Society - Landmark: May 2013

USA – West Coast Suggestive Itinerary

Indo American Society - Landmark: November 2012

Landmark August 2013

Ähnlich wie Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

CSO Webinar: The Power of Near-Peer Mentoringimfirstgen

Atidenu 4 -- User Generated Content CampaignsLisa Colton

Webinar-Talent BankAudrey Krumbach

Social Media Strategy for BeginnersCanadaHelps / MyCharityConnects

2015 New Director Orientation - Tools for Student Education, Training, Reflec...Bonner Foundation

IRL engagementlaurenhasler

Big duck ntc_brandraising_4-8-10Sarah Durham

Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling

2018 foster leadership and alumni communitiesLisa Dickson

Social Media Use for WCNYKnowledgewebb Training

Church marketing template basicDon Plummer

JEA 2011 Foundations of Social MediaLisa Colton

Engaging Communities to Reduce Poverty and Build Opportunitysondramilkie

Presentation for MCON 2012arlusk

Partnerships in Pluralism UAC 2015Anne Walton

ds-connex: a Social Media nonprofit success storyLara Kretler

Peace week mtp2012+catalliscowey

Library Advocacy & Marketing 7-24-2014Maryellen O'Brien

Raising Your Scholarly Profile Spring 2016 gumberglibraryslides

Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee

Ähnlich wie Marketing Challenges (2010.09.08 @ GLS Asia Team Event) (20)

CSO Webinar: The Power of Near-Peer Mentoring

Atidenu 4 -- User Generated Content Campaigns

Webinar-Talent Bank

Social Media Strategy for Beginners

2015 New Director Orientation - Tools for Student Education, Training, Reflec...

IRL engagement

Big duck ntc_brandraising_4-8-10

Reibling - Effective Use of Social Media For Knowledge Mobilization

2018 foster leadership and alumni communities

Social Media Use for WCNY

Church marketing template basic

JEA 2011 Foundations of Social Media

Engaging Communities to Reduce Poverty and Build Opportunity

Presentation for MCON 2012

Partnerships in Pluralism UAC 2015

ds-connex: a Social Media nonprofit success story

Peace week mtp2012+catalli

Library Advocacy & Marketing 7-24-2014

Raising Your Scholarly Profile Spring 2016

Leveraging Social Media For Your Brand | Stanford Graduate School of Business

Mehr von Calvin C. Yu

冷靜與熱誠之間——基督徒的網絡倫理與反思＠香港基督教與新媒體研討會Calvin C. Yu

冷靜與熱誠之間——基督徒在新媒體時代的一些思考＠第四屆迦密山論壇Calvin C. Yu

策展・用心觸動生命 Curation・Touching Life with Your HeartCalvin C. Yu

科技趨勢．倫理省思Calvin C. Yu

疑幻疑真・如真如假 Internet PuzzlesCalvin C. Yu

網絡倫理 Internet EthicsCalvin C. Yu

策展・新媒體@福音證主協會 Digital Curation with New Media@CCLCalvin C. Yu

新媒體・新向度＠柏祺城市轉化中心 New Media·New Perspectives@Ray Bakke Centre for Urban Transf...Calvin C. Yu

新媒體－迷思解構 New Media - Myths DecodedCalvin C. Yu

起跑 On Your Mark（2015.04.25@國際和諧基金會）Calvin C. Yu

策展動力・共生共融（2014.10.27@基督教文字事工研討會）Calvin C. Yu

策展動力・共生共融（2014.09.13@基督教出版聯會 ACP）Calvin C. Yu

策展時代 Curation Times（2014.08.06@時代論壇 Christian Times）Calvin C. Yu

20140609 rbc-solidify-deepen-extend-draft02-slideshareCalvin C. Yu

20140413 sobem-keynote-v3-slideshareCalvin C. Yu

20140408 sobem-workshop-v2-slideshareCalvin C. Yu

雲彩、雲端、雲外（2014.04.05@恩雨之聲SOBEM）Calvin C. Yu

「策展動力．共生共融」研討會簡介｜2014.09.13Calvin C. Yu

千里之行 Begin with a Single StepCalvin C. Yu

鼓舞 Inspiration(2013.05.27@HKBTS)Calvin C. Yu

Mehr von Calvin C. Yu (20)

冷靜與熱誠之間——基督徒的網絡倫理與反思＠香港基督教與新媒體研討會

冷靜與熱誠之間——基督徒在新媒體時代的一些思考＠第四屆迦密山論壇

策展・用心觸動生命 Curation・Touching Life with Your Heart

科技趨勢．倫理省思

疑幻疑真・如真如假 Internet Puzzles

網絡倫理 Internet Ethics

策展・新媒體@福音證主協會 Digital Curation with New Media@CCL

新媒體・新向度＠柏祺城市轉化中心 New Media·New Perspectives@Ray Bakke Centre for Urban Transf...

新媒體－迷思解構 New Media - Myths Decoded

起跑 On Your Mark（2015.04.25@國際和諧基金會）

策展動力・共生共融（2014.10.27@基督教文字事工研討會）

策展動力・共生共融（2014.09.13@基督教出版聯會 ACP）

策展時代 Curation Times（2014.08.06@時代論壇 Christian Times）

20140609 rbc-solidify-deepen-extend-draft02-slideshare

20140413 sobem-keynote-v3-slideshare

20140408 sobem-workshop-v2-slideshare

雲彩、雲端、雲外（2014.04.05@恩雨之聲SOBEM）

「策展動力．共生共融」研討會簡介｜2014.09.13

千里之行 Begin with a Single Step

鼓舞 Inspiration(2013.05.27@HKBTS)

Kürzlich hochgeladen

GD Birla and his contribution in managementchhavia330

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823

Event mailer assignment progress report .pdftbatkhuu1

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

Best Basmati Rice Manufacturers in IndiaShree Krishna Exports

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

Kürzlich hochgeladen (20)

GD Birla and his contribution in management

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

7.pdf This presentation captures many uses and the significance of the number...

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room

HONOR Veterans Event Keynote by Michael Hawkins

A DAY IN THE LIFE OF A SALESMAN / WOMAN

M.C Lodges -- Guest House in Jhang.

Monthly Social Media Update April 2024 pptx.pptx

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

Event mailer assignment progress report .pdf

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779

Keppel Ltd. 1Q 2024 Business Update Presentation Slides

Best Basmati Rice Manufacturers in India

Monte Carlo simulation : Simulation using MCSM

Boost the utilization of your HCL environment by reevaluating use cases and f...

Grateful 7 speech thanking everyone that has helped.pdf

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

Cash Payment 9602870969 Escort Service in Udaipur Call Girls

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

1. Marketing Challenges Calvin C. Yu @ GLS Asia Team Event / 2010.09.08

2. Is GLS relevant? Potential Participants’ Puzzles

3. Is GLS Relevant? • Message vs. Event • Promotion • Different stages • Different levels of depth • Different media

4. Strategic positioning Churches’ Puzzles against local initiatives?

5. Strategic positioning • Partnership with local organizations • Different experiences: ﬁlling in the missing piece • A platform for sharing and exchange

6. How to differentiate? Too many Christian events

7. How to differentiate? • Make materials bit-size, sharable and re-usable • “Simplicity is the ultimate sophistication” • Example: Bookmarks with Bible verses • Hardcopy, video, blog articles, slides

8. Key Objectives A.C.E.

9. Key Objectives • Awareness • the message & the Summit • Communication • needs & responses • Education • continuous education

10. Key Strategies P.I.E.

11. Key Strategies • Participation • learn & share • Interaction • know each other better • Empowerment • Creative Commons

12. 3 Stages Before.During.After.

13. 3 Phases • Phase 1: Before the Summit • the relevance • Phase 2: During the Summit • momentum escalation • Phase 3: After the Summit • sustainable sharing & exchange

14. Hybrid Approach Top-down.Bottom-up.

15. Hybrid Approach • Top-down: Traditional channels & media • Bottom-up: Online channels & media • Social media • Mobilizing trusted connections

16. Traditional Channels • Printed Materials: bookmark, poster, leaﬂet, etc. • Word of Mouth • Partner Churches

17. New Channels • Social media • Facebook Page • Twitter • YouTube • Slideshare • Delicious • Wordpress Blog

18. ONE MORE THING

19. “Walk Together” Youth Leader Development Programme

20. “Walk Together” • Objective • prepare potential leaders for future GLS • prepare potential leaders for local Christian community • Participation Criteria • Christian • a serving heart

21. Questions?

22. In search of excellence for HIM

Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (6)

Ähnlich wie Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

Ähnlich wie Marketing Challenges (2010.09.08 @ GLS Asia Team Event) (20)

Mehr von Calvin C. Yu

Mehr von Calvin C. Yu (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Marketing Challenges (2010.09.08 @ GLS Asia Team Event)