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改變
Change
俞真 @ 明光社
Calvin Yu @ The Society for Truth and Light
2011.06.30
一次改變心態的游泳   A Mind-Shifting Swim
North Pole Swim vs.
極地與高峰   Everest Swim
心態
Mindset

• 「一些事以前運作得很好,並不代表
  將來也能同樣發揮作用。現在我在做
  任何事之前,都會問自己到底需要怎
  樣的心態,才可妥善處理這件事。」


• “Just because something has
  worked in the past so well, doesn't
  mean it's going to work in the
  future. And similarly, now, before I
  do anything, I ask myself what type
  of mindset do I require to
  successfully complete a task.”
心態
Mindset

• 「第二樣我學懂的事情是徹底而有策
  略的轉變。」


• “And then the second lesson, the
  radical, tactical shift.”
第一節
Session 1
The Gospel
福音不變   Remains Unchanged
The Way We Communicate
溝通模式不再一樣   Changes
社交媒體只是時興玩意?
 Social Media is a fad?
還是溝通模式的根本性轉變?
Or a fundamental shift in the way we communicate?
Characteristics of
社交網絡的特點   Social Networking
連繫的連繫   Connections of Connections
可信任的連繫   Trusted Connections
情感的連繫   Emotionally Connected
分享與互動   Sharing and Interaction
參與   Participation
Social Networking:
社交網絡:牧養輔助工具   Accessories for Pastoral Care
同行   Walk Together
非同步溝通   Asynchronous Communication
以一當百   One to Many
鞏固、深化、延伸   Solidify, Deepen, Extend
讚好的威力   The Power of Like
社交網絡迷思   Myths of Social Networking
迷思一:   Myth #1
那是年輕人的玩意!   It is for the Youth only!
事實一
Fact #1

• 尼爾遜在美國的調查(2009.11)
  Research by The Nielsen Company
  in the US (Nov. 2009)

  • 過去五年 During the past 5 years

     • 活躍於互聯網的長者 ^ 55%
       seniors actively using the
       Internet ^ 55%

     • 長者在線時間 ^ 11%
       time spent online by the
       seniors ^ 11%




        Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
事實一
Fact #1

• 尼爾遜在美國的調查(2009.11)
  Research by The Nielsen Company
  in the US (2009.11)

  • 過去兩年 During the past 2 years

     • 社交網絡長者 ^ 53%
       social networking seniors ^
       53%




        Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
事實一
Fact #1

• 美國Facebook數據(2009.2.2)
  US Facebook Statistics (2009.2.2)

  • 全面增長:不同年齡/性別組別
    Growing in all age/gender
    demographic

  • 增長最快組別:55歲以上女性
    在過去的120天增長175.3%
    Fastest growing segment:
    Women over 55
    up 175.3% in the last 120 days




             Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
事實一
Fact #1

• 美國Facebook數據(2009.2.2)
  US Facebook Statistics (2009.2.2)

  • 在差不多所有年齡組別中,女性
    用戶都比男性用戶增長快
    Facebook growing faster with
    women than men in almost every
    age group

  • 45%用戶年齡大於26歲
    45% users > 26 years




             Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
提示一
用戶層面比你猜想的
要寬廣得多!
Tip #1
The audience spectrum is much
wider than your guess!
迷思二:   Myth #2
會有負面回應!   There will be negative posts!
事實二
Fact #2

• 牧養與見證的好機會
  Good opportunity for pastoral care
  and witness


• 負面回應總會有
  Negative posts will appear
  somewhere ultimately


• 在你的平台上出現有好處:你可回應
  They had better appear in your
  space so that you can respond


• 有容乃大 Let them speak
提示二
社交媒體令你有更多
牧養空間!
Tip #2
Social media gives you more
opportunities for pastoral care!
迷思三:   Myth #3
面對面交流更好!   Face-to-face contact is better!
事實三
Fact #3

• 誰說不是?
  Who says no?


• 但誰說社交網絡是要代替面對面交
  流?
  But who says social networking is
  here to replace face-to-face
  contact?


• 社交網絡重點在於鞏固、深化及延伸
  Social networking simply solidifies,
  deepens and extends!
事實三
Fact #3

• 團契的例子
  Fellowship example:


  • 團友沒有空參與聚會
    Members don’t have time to
    attend


  • 你寧可跟他們失去聯繫還是在網
    上接觸?
    You prefer losing them or
    connecting online?
提示三
面對面溝通因著社交
網絡而得以鞏固、深
化及延伸!
Tip #3
Social Networking solidifies,
deepens and extends your face-
to-face communication!
迷思四:   Myth #4
我不想令私隱受威脅!   I don’t want to risk my privacy!
事實四
Fact #4

• 了解遊戲規則
  Know the rules


• 劃定界限
  Define the boundaries


• 透過社交網絡溝通並不適合所有情況
  Communication through social
  networking does not suit all
  situations
提示四
耳聽八方、管理風險!
Tip #4
Keep yourself informed and get
risk managed!
牧養 1.0: 到我這裡來   Care 1.0: Come to where I am
牧養 2.0: 到你那裡去   Care 2.0: Go to where you are
牧養啟示   Inspiration for Pastoral Care
啟示
Inspiration

• 新媒體、新平台是中性
  New media, new platforms are
  neutral


• 水能覆舟,亦能載舟
  It can be bad, it can be good


• 到我這裡來 vs. 到你那裡去
  Come to where I am vs.
  Go to where you are


• 同行:鞏固、深化、延伸
  Walk together: Solidify, Deepen,
  Extend
Further Reading:
延伸閱讀:鼓舞   Encouragement
第二節
Session 2
The Time Constraint
時間限制不變   Remains Unchanged
The Way We Spend Time
時間運用不再一樣   Changes
有太多要閱讀的資訊   Too much to read
太多要閱讀的資訊
Too much to read

• 通訊 Communication


  • 電郵,短訊,即時訊息,信件,
    等等
    Email, SMS, Instant Messages,
    Letters, etc.


• 資訊 Information


  • 新聞,廣告,生活資訊,等等
    News, Advertisement, Lifestyle
    Information, etc.
有太多媒體可供選擇   Too many media choices
太多媒體
Too many media

• 傳統媒體 Traditional media


  • 報紙、雜誌、書、電視、電影、
    電台等等
    Press, Magazine, Book, TV,
    Movie, Radio etc.


• 新媒體 New media


  • 網頁,博客,Facebook,Twitter,
    Podcast, 等等
    Web, Blog, Facebook, Twitter,
    Podcast, etc.
太多媒體
Too many media

• 資訊超載 Information overload


• 噪音充斥 Too much noise


• 相對閱讀書本時間減少
  Less time for reading


• 即食文化
  Bite-sized content consumption


• 讀者期望有所轉變
  Changing expectation of readers
太多新可能性   Too many new possibilities
太多新可能性
Too many possibilities

• 平板電腦的衝擊
  Strike of tablet computer


• 經驗的改變
  Changing experience


• 期望(內容、時間、形式等)的改變
  Changing expectation (content,
  timing, format, etc.)
導賞式電腦應用   Curated Computing
導賞式電腦應用
Curated Computing

• 後個人電腦時代
  Post-PC Era


  • 用戶為本+無需個人電腦
    User Centric + PC-Free


• 少一些選擇,多一些關聯
  Less Choices, More Relevance


  • 水平更高,門檻更低
    Raise the bar with lower barriers
導賞式電腦應用
Curated Computing

• 收窄因技術水平產生的數碼鴻溝
  Narrow technical digital divide


   • 電子資訊的新用戶
     New users of digital information
期望   Expectation
期望
Expectation

• 可使用
  Available and Approachable


• 可搜尋
  Searchable


• 可自訂
  Customizable


• 可分享
  Shareable
期望
Expectation

• 適切的資訊
  Right Information


• 適合的平台
  Right Platform


• 需要的時間
  Right Time


• 合用的形式
  Right Form
牧養啟示   Inspiration for Pastoral Care
啟示
Inspiration

• 配合生活模式轉變
  Changes in lifestyle


• 多點接觸
  Multi-point contact


• 隨時隨地
  Any time, anywhere
Further Reading:
延伸閱讀:費時   Time Consuming
第三節
Session 3
The Desire to Share
分享的冀望不變   Remains Unchanged
The Way We Share
分享方式不再一樣   Changes
人人皆可發表   We All Publish
Pastor Rick Warren   @Facebook Pages
calvinyu   @Slideshare.net
idailybible   @twitter
biblesummary   @twitter
漁翁撒網 @ 真証傳播   NetFish.cc
牧養啟示   Inspiration for Pastoral Care
啟示
Inspiration

• 令資訊可用
  Make information available


• 令資訊可被分享
  Make information shareable
Further Reading:
延伸閱讀:糟蹋   Waste
新視界、新禾場   New Horizons, New Wheatfield
只有科技 並不足夠
Technology alone is not enough
這只是開端
It is just the beginning
答客問   Q&A

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