新媒體工作坊（1/3）第1節@香港中信 New Media Workshop (1/3) Part 1 @ CCMHK

1. 挑戰
Challenge
俞真＠ 漁翁撒網．基督教新媒體運動
Calvin Yu @ “NetFish” Christian New Media Movement
2012.06.02

2. ⼀一次改變心態的游泳 A Mind-Shifting Swim

3. North Pole Swim vs.
極地與高峰 Everest Swim

4. 心態
Mindset
• 「⼀一些事以前運作得很好，並不代表
將來也能同樣發揮作用。現在我在做
任何事之前，都會問自己到底需要怎
樣的心態，才可妥善處理這件事。」
• “Just because something has
worked in the past so well, doesn't
mean it's going to work in the
future. And similarly, now, before I
do anything, I ask myself what type
of mindset do I require to
successfully complete a task.”

5. 心態
Mindset
• 「第二樣我學懂的事情是徹底而有策
略的轉變。」
• “And then the second lesson, the
radical, tactical shift.”

6. The Gospel
福音不變 Remains Unchanged

7. The Way We Communicate
溝通模式不再⼀一樣 Changes

8. 社交媒體只是時興玩意？
Social Media is a fad?

9. 還是溝通模式的根本性轉變？
Or a fundamental shift in the way we communicate?

10. The Time Constraint
時間限制不變 Remains Unchanged

11. The Way We Spend Time
時間運用不再⼀一樣 Changes

12. 太多資訊 Too much information

13. 太多資訊
Too much information
• 通訊 Communication
• 電郵，短訊，即時訊息，信件，
等等
Email, SMS, Instant Messages,
Letters, etc.
• 資訊 Information
• 新聞，廣告，生活資訊，等等
News, Advertisement, Lifestyle
Information, etc.

14. 太多媒體 Too many choices

15. 太多媒體
Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、
電台等等
Press, Magazine, Book, TV,
Movie, Radio etc.
• 新媒體 New media
• 網頁，博客，Facebook，Twitter,
Podcast, 等等
Web, Blog, Facebook, Twitter,
Podcast, etc.

16. 太多媒體
Too many media
• 資訊超載 Information overload
• 噪音充斥 Too much noise
• 溝通時間相對減少
Less time for communication
• 即食文化
Bite-sized content consumption
• 期望有所轉變
Changing expectation

17. 太多新可能性 Too many new possibilities

18. 太多新可能性
Too many possibilities
• 平板電腦的衝擊
Strike of tablet computer
• 經驗的改變
Changing experience
• 期望的改變
Changing expectation

19. 你點睇？ What do you think?