1. KW Philosophy kw
“Real estate is a local business driven by
individual associates and their presence
within their communities, in other words the
agent is the brand not Keller Williams”
4. KWRI Executive Team kw
Mission The WI4C2TS Belief System
To build careers worth having, businesses worth owning and lives Win-Win – or no deal
worth living. Integrity – do the right thing
Customers – always come first
Vision Commitment – in all things
To be the real estate company of choice. Communication – seek first to understand
Creativity – ideas before results
Values Teamwork – together everyone achieves more
God, family and then business. Trust – begins with honesty
Success – results through people
Gary Keller, co-founder and chairman Mo Anderson, Vice Chairman
“ We believe that real estate is a local business, driven by individual
agents and their presence within their communities.” “The ALC is the heartbeat of the market center – involved and
invested in every decision that affects our agents.”
“ We believe in results through people.”
“As long as we listen to our agents and deliver what they
want – they will prosper and so will we.”
“We are a company that thinks like a top producer, acts like a
trainer-consultant, and focuses all its activities on service,
productivity, and profitability.”
Mo Anderson, Vice Chairman
Mark Willis, CEO
5. The Keller Williams Difference kw
Traditional Companies KW 100% Companies
•Associates have an interdependent •Associates are independent and
•Associates are dependent on the
relationship with the company and a have landlord/tenant relationship
company;
mutual interest in success; with their company
•Financial gain is directed primarily
•Associates and brokers work as •Associate –focused environment
to the brokers and the company;
teams in achieving financial goals; with limited high-level support
•Associates have fewer opportunities
•Associates do not assume financial, •Associates assume all the financial,
for accumulating wealth
legal or management responsibilities legal and management
responsibilities
Dependent Interdependent Independent
6. Economic Model kw
Interdependent Pay as you go
70/30 split Agents don’t owe a cap
Agents company dollar is capped Rent and expenses pass-through
Agents royalty is capped MC’s lead with revenue
Open books
7. Agent Centric Your Brand Matters kw
} Who is the
No.1 brand in
real estate?
64%
66%
3% 4%
YOU are!
“We stand behind our
agents, not in front of
them.” 48 percent buyers and 64 percent 64 percent of buyers and 66 Only 3 percent of buyers and 4 percent
- Gary Keller, of percent of sellers only contacted of sellers cited an agent’s affiliation
Chairman and Co-Founder sellers found their agent through a one real estate agent before with
}
referral or personal contact with a deciding who to work with. a particular firm as the most important
friend, neighbor or relative. factor when choosing their agent.
8. Agent Centric YourBrand Matters kw
} Who is the
No.1 brand in
real estate?
AGENTS HAVE SAY
NO UP CHARGE ON E&O,
EXPENSES ETC
YOUR BRAND NOT OURS
YOUR PHONE# NOT OURS ON
PROFIT SHARING
YOUR SIGNS AND MATERIAL
YOU are!
“We stand behind our TAUGHT TO BUILD YOUR
agents, not in front of YOUR LISTING YOUR LEAD
BUSINESS
them.”
- Gary Keller,
}
Chairman and Co-Founder OPEN BOOKS
9. Agent Leadership Council (ALC) kw
ALC membership is a unique opportunity to have a choice in driving the success and profitability of your market center. The ALC acts as the
Market Center’s “Board of Directors” and help build a market center that no one would ever leave.
The Market Center LEADERSHIP!!
11. Best Education in the Business kw
New York Times Best Seller
"THIS BOOK PRESENTS A NEW PARADIGM FOR REAL ESTATE AND SHOULD BE REQUIRED
READING FOR REAL ESTATE PROFESSIONALS EVERYWHERE."
- ROBERT T. KIYOSAKI, NEW YORK TIMES BESTSELLING AUTHOR OF RICH DAD, POOR DAD
New York Times Best Seller
"REAL ESTATE IS A SIMPLE BUSINESS THAT’S OFTEN OVERCOMPLICATED IN ITS APPLICATION.
SHIFT IS A BOOK THAT GETS TO THE HEART OF WHAT MAKES A REAL ESTATE BUSINESS WORK
AND WORK WELL, NO MATTER THE MARKET. READ IT OVER AND OVER AGAIN, AND KEEP
IMPLEMENTING THE BASICS OF THIS POWERFUL TOOL."
- TONY DICELLO, AUSTIN, TEXAS, NATIONAL REAL ESTATE SALES TRAINER AND COACH
New York Times Best Seller
"FEAR KEEPS SO MANY ASPIRING INVESTORS FROM TAKING THAT FIRST STEP. THIS BOOK
TURNS THAT FEAR INTO THE CONFIDENCE THEY NEED TO BEGIN BUILDING THEIR FINANCIAL
FUTURE.”
- PAT PUCKRIDGE, ASHEVILLE, NC
Keller Williams University
REAL ESTATE AGENT TRAINING | MASTER THE MARKET OF THE MOMENT
KELLER WILLIAMS UNIVERSITY COURSES ARE DESIGNED TO TEACH YOU THE SYSTEMS AND
MODELS OF SUCCESSFUL REAL ESTATE AGENTS. SOME DESCRIBE KWU AS A NEVER-ENDING
SUPPLY OF INFORMATION THAT IS CONSTANTLY UPDATED WITH VALUABLE INSIGHTS FROM
LEADERS WITHIN THE COMPANY. ONE OF THE GREAT THINGS ABOUT BEING A KELLER
WILLIAMS AGENT IS THE SHARING OF IDEAS AND SUCCESSFUL BUSINESS TACTICS
13. BOLD kw
BOLD Business Objective: A Life by Design
BOLD FACTS:
•BOLD participants average 9.56 contracts during the
8 weeks of the course.
•Nationwide, BOLD increased written units of
attendees by 57%, sold units by 27%, and GCI by 13%
of BOLD students versus non BOLD students!
"This month, our office took 108 listings - and 91 of them Written by MAPS President, Dianna Kokoszka, BOLD
belonged to people in BOLD! These last two months have the includes the mindset, skills and scripts that have propelled
been best in our market center's history for closed units, profit
and profit share." Kokoszka's own million-dollar real estate career and secured
Smokey Garrett, team leader, Dallas, Texas her place as the industry's "Queen of Systems and Scripts."
14. kw | TECHNOLOGY
The My Listings, My Leads Philosophy
You work hard to get your listings, so in our book, you deserve every lead that comes from
them.
20. KW Cares kw
KW Cares is a tax exempt 501(c)(3) public charity created to support Keller Williams
kw kw
Realty associates and their families in times of extreme hardship as a result of a sudden
CARES CARES
emergency. Hardship is defined as a difficult circumstance that a person or family cannot
handle without outside help.
This charity is the heart of the Keller Williams Realty culture in action – finding and
serving the higher purpose of business through charitable giving in the communities
where our agents live and work.
KW Cares was the brainchild of the agents of Keller Williams Realty and Mo Anderson,
Vice Chair of Keller Williams Realty International, who took this dream and brought it to
fruition. Today it is supported by all KW associates.
KW Cares continues to support extraordinary personal challenges of Keller Williams
associates and their families. The charity continues to be committed to supporting
associates in need during times of regional, national, and personal crisis.
22. Stats kw
Major Franchisors. Growth 2005-2010
35%
kw
(26%)
(47%) (44%)
KW Re/Max C21 competitor numbers not available at time of publishing
*2011
CBB
23. Outpacing the Industry kw
90,000 Keller Williams Realty is the second-largest real estate franchise in the United States based on the total
number of sales professionals, according to research conducted by REAL Trends.
80,000
70,000
60,000 Agent Count End of 2010
50,000 kw
40,000
30,000
20,000
10,000
1 2 3 4 5
0
CBB KW C21 Prudential Re/Max
*2011 competitor numbers not available at time of publishing
24. Outpacing the Industry kw
Units Closed Per Agent – 2011 Change in units Closed END OF YEAR 2011
kw 19.5% kw 12.4%
NAR 7.4% NAR 1.7%
Total Commissions Earned End of 2011
$2.6 Billion
+10%
$2.37 Billion
26. What Others are Saying? kw
2011 Swanepoel
Trends Report
“Keller Williams is unquestionably the fasted
growing and most exciting real estate company
in the world. Its shadow is all the most of its
competitors see!””
Stefan Swanepoel
27. NC Region kw
Six States (MT, WY, ND, SD, MN, WI)
1,544 Agents
23 Market Centers
That’s more that’s
ERA, GMAC, Prudential, C-
Approx 1,000 In the Twin Cities 21, Realty World, Realty
Execs, Better
Homes, Exit, Sothebys, ….
COMBINED!!
28. NC Region Local Market Stats kw
Owner Profit 2011 vs 2010 Profit Share 2011 vs 2010
322%
74%
Written Contracts 2011 vs 2010
25%
32. Keller Williams Realty is built by agents, for agents.
We’re a company that’s changing lives.
The next one could be yours…
Hinweis der Redaktion
ADD FADE IN
Your Brand not ours, your phone# not ours, no charge for internet leads, your listing your lead, no up charges for rent etc, open books, agents have say, profit sharing, Taught to Build your Business
Your Brand not ours, your phone# not ours, no charge for internet leads, your listing your lead, no up charges for rent etc, open books, agents have say, profit sharing, Taught to Build your Business
