AI as Research Assistant: Upscaling Content Analysis to Identify Patterns of ...
Audience research
1. How old are you?
18
16
14
12
10
8
6
4
2
0
16-20
21-25
26-30
31-35
36-40
40+
I asked this question to find out what the general age of my target audience is, my results show that my target
audience are mostly from the ages of 16-20 but some are 21-25. My results will inform my planning because now
I know what age range to suit my magazine to and I can see what that certain age like to see in magazines, it is
useful as I now know what the age of my target audience is.
3. How much would you be willing to
pay for the magazine?
10
9
8
7
6
5
4
3
2
1
0
50p-99p
£1-£1.99
£2-£2.99
£3-£3.99
£4+
I asked this question to find out how much my target audience would be willing to pay for my magazine, my results show
that most people would be willing to pay £1-£1.99 for the magazine. My research and results will help me in my planning as
I know what price would be best for my magazine to get it to sell the most it can. The research was useful as it shows what
price would be best to sell my magazine at.
4. How often would you buy the music
magazine?
12
10
8
6
Series1
4
2
0
Every day
Every week
Every month
Not regularly
I asked this question to see how often people would buy my magazine, my results show that people would buy it
every month. This will help with my planning as I know now that it would be best to publish it every month as that is
when most people would buy it, yes the research is useful as it shows how often my target audience would want to
buy my magazine.
5. What colour would you most associate
with a dance magazine?
10
9
8
7
6
5
Series1
4
3
2
1
0
Red
Blue
Yellow
Purple
Pink
Black
Green
I asked this question so that I know what colour would most suit my magazine and so that I know what to use on my magazine, my
results show that people would most associate the colour blue with a dance magazine, this will help with my planning as I will use
the most popular colours in my magazine e.g blue and purple. It was useful because I now know which colours are most relevant to
use
6. What font would you most associate
with a dance music magazine?
10
9
8
7
6
5
4
3
2
1
0
Arial Black
Broadway
Impact
Cooper Black
I asked this question to get a general idea of what kind of style of text to use in my magazine, my results show that the
impact text style was the most relatable to a dance music magazine, this has helped with my planning as I now know
what kind of text to use on my magazine. It was quite useful as it helped me decide my style of text.
7. What incentives would you like to see
in the magazine?
10
9
8
7
6
5
4
3
2
1
0
Posters
CD's
Clothing
Other
I asked this question to see what kind of incentives would be most popular in my magazine, my results show that posters
and CD’s are the most popular kind of incentives that people would want in the magazine. It will help with my planning
because I know which kind of incentives to use in my magazine to get people to buy it, it was helpful as it has given me an
idea of what my target audience want to see.
8. Would you like the magazine to have
games and quizzes in it?
11. How often do you listen to music?
12
10
8
6
4
2
0
All the time
Most of the time
Sometimes
Never
I asked this question to get a general idea of when my target audience listen to music and my results show that mostly they
listen to music all the time, it is quite helpful as it gives me an idea of how much new music content to put in my magazine
as they listen to it all the time.
12. Would you be interested in buying this
magazine?
9
8
7
6
5
4
3
2
1
0
Yes
No
Maybe
I asked this question to see whether or not my target audience would want to buy my magazine, my results show that most of
the people I asked would be interested but 6 people also said no and 6 people also said maybe. It is helpful because it gives
me an idea of whether or not my magazine is appealing to my target audience or not.
13. What type of music do you listen to?
8
7
6
5
4
3
2
1
0
Indie
Rock
Punk
Dance
Pop
Classical
Rap
Other
I asked this question to see whether I was asking the right target audience and to see if the majority of people I asked were into
the same genre of music that my magazine is. It is quite helpful because I know that I was asking the right target audience but it
doesn’t give me any extra information I needed to know.