11. Social media goals What do you want to do? How much time will you spend doing it? How frequently will you update? What are the desired rewards? Who will do it? Who will pay for it?
12. Your turn Start answering the 6 goal questions. Donât go for final answers, go for starting information. Work more on how will we decide than on what will we do. Time limit: 10 minutes
22. Your turn Pick the three SMM channels you want to focus on to provide content. Pick the first three SMM channels you will be encouraging your community to be using. (The two sets may be the same, but make sure you know which you will use how.) Time limit: 5 minutes
25. Rules for making it social Make it sharable Make it easy Make it clear Make it viral ready Match the offer to the medium Read everything by Andy Sernovitz Especially: http://www.damniwish.com/
26. Your turn Evaluate one offer you are already doing. Determine three ways you could make the offer more social. How would you spread the word? How would you get noticed? How would it be made viral-ready Time limit: 5 minutes
28. Handling good news Announce it directly or let people find it? Press release issues Multiple platforms mean multiple announcements Keep it clear and simple Make sure the news is relevant to your audience
29. Handling disasters Work fast Respond quickly Apologize Fix the problem Be personable Utilize common sense!
30. Your turn Pick a volunteer at your table. That company has just been bashed in a popular blog for ignoring userâs needs. What do you do? Time limit 5 minutes