Callie Carnes tech talk

2. • New retail consumer
checkout system
• A “walk out” style grocery
shopping experience where
customers pick the items
they want, walk out, and
Amazon bills them
• Included in your Amazon
Prime membership
• Only available through
select Amazon store
locations

3. • Customers show their
Amazon Prime
membership bar code at
the entrance of the store
• Customers can just pick
items off the shelf and
sensors under the item
tell Amazon to bill your
account
• No cashier-customer
interaction needed

4. • Companies can collect
knowledge about consumer
choices by analyzing the data
collected by sensors
• Eliminating the task of
standing in line will make
shopping more appealing to
customers and bring in more
business
• Companies can save money by
hiring less workers
• Reduced theft rates due to
sensors indicating when an
item has been removed and
then billing the customer

5. https://www.informationweek.com/mobile/mobile-applications/amazon-
tests-new-retail-consumer-checkout-system/d/d-id/1327668?
https://www.cio.com/article/3179144/retail/will-amazon-go-be-a-game-
changer-for-retail.html
https://www.computerworld.com/article/3148176/retail-it/amazon-go-has-
tremendous-potential-once-it-fixes-a-few-things.html