1. Timothy Mark, Callie Pak
Schulich iBBA, 2012

2. TEAM
XSENSE
Timothy Mark,
Marketing Trainee
Callie Pak
Commercial Trainee
Joanna Silva
Marketing Intern, Redken
Who are we?
National Champions, L’Oréal Canada
Brandstorm 2012

3. Agenda
#3 Briefing Days
#1 Introduction #4 National Comp.
#2 Pre - Case
#5 International Finals (Paris)

6. Building Your Team
Finding the right combination

7. Look for diversity:
• Backgrounds
• Specializations
• Gender
• Strengths &
Weaknesses
At the end of the day,
you want to be able
to have a team with
different perspectives
and experiences

8. Other Factors of
Consideration:
• Commitment
• Extra-curricular
• Recruiting
• Exams
• Exchange
**Do you have
TIME?
What about working with friends?

9. Brandstorm Timeline
OCT NOV DEC JAN FEB MAR APR MAY JUN
National Finals
Brandstorm Perfecting the
Briefing Days in Presentation
Info Session
Montreal
Working with your team
& the agency
International
Pre-Case
Finals

10. Pre-Case
Important:
• Primary Research
• Secondary Research
• Analysis
• Make $ense with
numbers
• Be well-versed and
well-rehearsed
• Be presentable
Aim to BE THE BEST!

11. Briefing Days
Find a BETTER idea Understanding
Products/Cate
gories
Learn to
Work with an AGENCY
Make your idea BETTER

13. National Finals

14. Working Together

15. Research & Analysis

16. Ad Agency Collaboration
The Work:
Everyone has a beauty c ode.
What’s yours?
• Strict Timelines
MixY U , the new customized beauty line.
OR
• Constant
Communication
• Feedback
• Revisions, Revisions,
Revisions
• Final Product

19. International Finals

22. Final Tips
1) Do not settle for mediocre ideas
2) Be honest if you don’t agree with each other
3) Lose only if your idea is inferior
4) Make Canada and Schulich proud!
GOOD LUCK!!