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Survey of Nueces,
San Patricio and Kleberg Counties
September 2013
Prepared by
Harris, DeVille & Associates, Inc.
About the Survey
Developed by Harris, DeVille & Associates (HDA) and Southern
Media and Opinion Research (SMOR). Conducted by SMOR.
Telephone surveys conducted September 11-19, 2013
Sample size of 703 adult residents
Margin of error +4.4% @ 95% level of confidence overall; individual
counties vary
13th survey during a eighteen year period
Survey area consists of three counties [Nueces (400), San Patricio
(200), and Kleberg (100)]
Sample frame from electronic residential household phone
directory and a listing of cell phone numbers
Quotas imposed to ensure nominal participation quota based on
gender, Hispanic ethnicity and age. Results weighted to normalize
sample by age, county, race and ethnicity to reflect actual population.
2
Nerdy stuff
• Average length
– 14 minutes

• Total dials
– 32,013
• (nearly half [43%] were 'no answer'; another 28% were
'answer machine')

• Refusal rate
– 4.5% (2.1 refusals per completed interview)

• Phone type
– 51% of completed interviews were made to cell
phone numbers; 49% to landline numbers.
3
Study Area

4
5
6
7
8
9
10
11
12
What they’re telling us
• Issues
• Quality of Life

13
14
15
16
What is the most important problems facing your
community today?
Economy/
Jobs

Crime/
Drugs

Schools

Other

Corpus Christi, TX

23

5

4

34 Roads
6 Taxes

Beaumont, TX (Dec 12)

30

20

14

12 Roads

Baton Rouge, LA (Sept 12)

19

55

19

35 Traffic

Baytown, TX (Jan 13)

14

31

4

15 Traffic

Chalmette, LA (Feb 12)

14

41

9

7 Traffic

Lake Charles, LA (Apr 13)

27

22

8

Billing, MT (Nov 12)

33

9

11

Lemont, IL (Apr 13)

36

18

16 Traffic
9 Taxes
9 Taxes
8 Foreclosures
17
Folks generally happier
in San Patricio

18
Economic Insight
• Area economy
• Eagle Ford Shale

19
Male = 46%
Female = 32%

20
Male = 35%
Female = 17%

21
22
23
What about workforce issues?
• Job availability and
opportunities
• Trades career
• Trades training
providers

24
Kleberg = 84%
San Patricio = 77%
Nueces = 64%

25
26
+ Female
+ Under 50
+ Hispanic

27
28
29
30
31
Community Health
• Healthy Place to Live
• Source of Problems

32
33
34
Environmental Perceptions
• Quality of
environment
• Ozone Action Days

35
36
37
38
39
About the Bay
•
•
•
•
•

Health of the bay
Value added
Use
Fresh water flow
Advertisement recall

40
41
42
43
Jobs, ports,
military,
tourism

Boating,
swimming,
fishing
Sightseeing,
birding, relaxing

Fish nursery, bird and
wildlife habitat

44
45
46
47
Business impressions
• Favorability
• Concerns about
industry
• Expansion support
• Communication
• Performance
• Quality of life

48
49
50
51
52
53
54
55
56
57
Key Findings
• Two issues – Roads/Traffic and Jobs/Economy
• People generally happy with where they live, work and go to school;
not as happy about local politics or job opportunities for young people
• Some optimism that economy is improving and Eagle Ford Shale
related energy development credited as stimulus
• Workforce
– Increasing recognition of job opportunities – and energy related
industries are the driver
– Internet primary “go to” source for job info
– Lack of focus on trades training “ownership”
– Trades training providers receive high marks – if you know they’re
there
– Trades viewed as “encouraged” career path
• Community Health
– Area viewed as healthy place to live – but less enthusiastically over
past few years
– Community recognizes multiple forms of risk impacting health
Key Findings
• Environment

– No real improvements or declines in environmental quality noted
– If folks point the finger on source of pollution, it’s pointed at smokestacks

• Bay

– Bay is healthy
– People recognize the diverse value it adds

• Business and Industry

– Manufacturing base is accepted, but not embraced; Eagle Ford has
given industry much needed “value shot”
– Concerns have remained constant over time; if concerned, it’s about
pollution
– Majority still wants to see industry grow and expand
– And feel they have a way to communicate with industry
– Solid recognition (big picture) that industry has improved overall quality of
life
– Strong recognition that industry provides good jobs, operate safely and
provide leadership in community; less recognition of our responsiveness,
pollution reduction, and products benefits
Observations
•
•
•
•

Thoughts?
Comments?
Surprises?
Challenges?
60

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Survey of Nueces, San Patricio and Kleberg Counties

  • 1. Survey of Nueces, San Patricio and Kleberg Counties September 2013 Prepared by Harris, DeVille & Associates, Inc.
  • 2. About the Survey Developed by Harris, DeVille & Associates (HDA) and Southern Media and Opinion Research (SMOR). Conducted by SMOR. Telephone surveys conducted September 11-19, 2013 Sample size of 703 adult residents Margin of error +4.4% @ 95% level of confidence overall; individual counties vary 13th survey during a eighteen year period Survey area consists of three counties [Nueces (400), San Patricio (200), and Kleberg (100)] Sample frame from electronic residential household phone directory and a listing of cell phone numbers Quotas imposed to ensure nominal participation quota based on gender, Hispanic ethnicity and age. Results weighted to normalize sample by age, county, race and ethnicity to reflect actual population. 2
  • 3. Nerdy stuff • Average length – 14 minutes • Total dials – 32,013 • (nearly half [43%] were 'no answer'; another 28% were 'answer machine') • Refusal rate – 4.5% (2.1 refusals per completed interview) • Phone type – 51% of completed interviews were made to cell phone numbers; 49% to landline numbers. 3
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. What they’re telling us • Issues • Quality of Life 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. What is the most important problems facing your community today? Economy/ Jobs Crime/ Drugs Schools Other Corpus Christi, TX 23 5 4 34 Roads 6 Taxes Beaumont, TX (Dec 12) 30 20 14 12 Roads Baton Rouge, LA (Sept 12) 19 55 19 35 Traffic Baytown, TX (Jan 13) 14 31 4 15 Traffic Chalmette, LA (Feb 12) 14 41 9 7 Traffic Lake Charles, LA (Apr 13) 27 22 8 Billing, MT (Nov 12) 33 9 11 Lemont, IL (Apr 13) 36 18 16 Traffic 9 Taxes 9 Taxes 8 Foreclosures 17
  • 18. Folks generally happier in San Patricio 18
  • 19. Economic Insight • Area economy • Eagle Ford Shale 19
  • 20. Male = 46% Female = 32% 20
  • 21. Male = 35% Female = 17% 21
  • 22. 22
  • 23. 23
  • 24. What about workforce issues? • Job availability and opportunities • Trades career • Trades training providers 24
  • 25. Kleberg = 84% San Patricio = 77% Nueces = 64% 25
  • 26. 26
  • 27. + Female + Under 50 + Hispanic 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. Community Health • Healthy Place to Live • Source of Problems 32
  • 33. 33
  • 34. 34
  • 35. Environmental Perceptions • Quality of environment • Ozone Action Days 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. About the Bay • • • • • Health of the bay Value added Use Fresh water flow Advertisement recall 40
  • 41. 41
  • 42. 42
  • 43. 43
  • 45. 45
  • 46. 46
  • 47. 47
  • 48. Business impressions • Favorability • Concerns about industry • Expansion support • Communication • Performance • Quality of life 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 52. 52
  • 53. 53
  • 54. 54
  • 55. 55
  • 56. 56
  • 57. 57
  • 58. Key Findings • Two issues – Roads/Traffic and Jobs/Economy • People generally happy with where they live, work and go to school; not as happy about local politics or job opportunities for young people • Some optimism that economy is improving and Eagle Ford Shale related energy development credited as stimulus • Workforce – Increasing recognition of job opportunities – and energy related industries are the driver – Internet primary “go to” source for job info – Lack of focus on trades training “ownership” – Trades training providers receive high marks – if you know they’re there – Trades viewed as “encouraged” career path • Community Health – Area viewed as healthy place to live – but less enthusiastically over past few years – Community recognizes multiple forms of risk impacting health
  • 59. Key Findings • Environment – No real improvements or declines in environmental quality noted – If folks point the finger on source of pollution, it’s pointed at smokestacks • Bay – Bay is healthy – People recognize the diverse value it adds • Business and Industry – Manufacturing base is accepted, but not embraced; Eagle Ford has given industry much needed “value shot” – Concerns have remained constant over time; if concerned, it’s about pollution – Majority still wants to see industry grow and expand – And feel they have a way to communicate with industry – Solid recognition (big picture) that industry has improved overall quality of life – Strong recognition that industry provides good jobs, operate safely and provide leadership in community; less recognition of our responsiveness, pollution reduction, and products benefits