1) The document discusses the evaluation of a student media project that used conventions of violence and revenge typical of horror films without challenging those conventions. 2) The project represents teenagers who have experienced bullying and aims to enhance the reality of that experience for its target audience of 16-25 year olds who can relate to school bullying. 3) The student analyzes potential distributors suited for their low-budget horror film, such as Sony Pictures and The Global Asylum, and learned about the importance of planning, timing, and flow for understandable storytelling through audience feedback.