prezentarea de la Social Networks Conference

1. Cum folosesti NEOGEN in campaniile tale?
Social Networks Conference
Oct.2010
Calin Fusu

2. Cine va supravietui DOAR din publicitate?
Social Networks
Advertising
$$$

3. Content
Games Ce alte optiuni
$ de monetizare
sunt posibile?
Social Networks
Advertising
$$$
Content
Tranzactions
$

4. Content
Games Ce alte optiuni
$ de monetizare
sunt posibile?
Communication Social Networks Communication
Personal Advertising Business
$ $$$ $
Content
Tranzactions
$

5. Content Toate site-urile
Games devin „sociale”!
$
Communication Social Networks Communication
Personal Advertising Business
$ $$$ $
Content
Tranzactions
$

6. Content
Games
$ Unde se pozitioneaza
proiectele Neogen?
Communication Social Networks Communication
Personal Advertising Business
$ $$$ $
Content
Tranzactions
$

7. Care-i pondere incasarilor Neogen (fara BestJobs)?
2010:
- brand advertising: 40%
- direct ads (IMM): 40%
- user revenues: 20%
2011:
- direct ads (IMM): 50%
- user revenues: 30%
- brand advertising: 20%
2012?
Direct ads / user revenues
cresc mai repede decat brand-adv.

8. Fanta, branding pagina noutati

9. Ciuc, branding profile

10. Ciuc, mesaj promotional

11. Germanos, branding 'notificari'

12. Profile IMM-uri / direct ads

13. Concluzii / provocari:
1. Nu exista retele sociale, exista Facebook
+ site-uri de nisa (toate-s sociale).
2. Cativa jucatori (mari) vor supravietui din publicitate
- este putin probabil sa avem jucatori locali printre ei.
3. Neogen se misca spre direct ads / user revenues.
- desi mai acceptam si campanii de branding :)
4. Retelele sociale omoara (sau cel putin transforma)
bannerul traditional (prea multe afisari!!)
5. Ma mai gandesc pana maine.. :)
Va multumesc.