Cait Carapella created an interim proposal for an anxiety-relieving headband for her Embedded Media Design class. The headband would use touch sensors, scents, music and light to help relieve anxiety efficiently without drugs. Ethnographic research found that people relaxed through natural light, calm surroundings, spending time with friends and alcohol. The proposal was for a headband that provides a similar anxiety-relieving experience through personalized sensory adjustment. Development included brand naming, soundscapes, motion studies and app prototypes to track anxiety levels and control the headband.

1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Kurzweils Blog Post
"How to stimulate the brain by shining light
through your ears"
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Speculative Concept
Stimuli affecting human anxiety & behavior
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Observed people relaxing, relieving and improving mood in
variety of different ways
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Relaxed
Calm/ Quiet Surroundings
Natural Light/Space
Spent several hours in sun
Peaceful
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Joyful
Comfortable
Well lit surroundings
Alcohol
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Focused
Active
Calm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
People smiling
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Need 1
Something that would be time efficient in affecting and
improving mood and relieve anxiety. No need to spend hours
in the sun, hanging out with friends, waiting at the pharmacy.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Needs 2
A stimuli that relieves anxiety with no bodily side effects of
alcohol, drugs, supplements, UV rays etc.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
A small everyday use medical head band that covers the eyes
and temporal region to relieve anxiety naturally through touch
sensors, smell, heart rate, brain activity and eye movement.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
This product allows one to relieve high stress and anxiety time
efficiently without use of drugs, alcohol or UV rays
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
The product has the capability to relieve high anxiety and calm
through touch adjustment of music, light, sensory smell, and
massage of the temporal area and eyes.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Name Development
Kurzweill’s Blog
& Ethnographic Research
Developing Combinations Brand Name
mood
relax
calm
stress
health
anxiety
drugs
alcohol
behavior
tranquil
serene
euphoria
well being
panic
frenzy
serquil
transphoria
wellphoria
wellquil
sercalm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
transphoria

15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Character Diagram
Persona Purpose
Transphoria
relaxing
calm
easy
wellness
health
relief
Language Tone
simple
health
sell
educate
behavior inform
Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App

16. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Soundscape
Concept • Ethnographic Research • Interim Proposal • Brand -•Soundscape • Motion Identity • Mobile App

17. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Motion Study
Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App

18. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Motion Study
Purpose: This app will assess, log, and relieve high anxiety and tension.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

19. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Motion Study
Contents: The first screen of this app will have soft natural colors.
The top will show the name of the app. Below the name will be six
circular icons that organize and show sub topics.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

20. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Motion Study
Features: One feature will let you log, track and assess your anxiety
to see any patterns of improvement or decline.
A feature is that the app will play soothing sounds with a visual
image.
An ability to control the scents that in the device.
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

21. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Persona
Loves to go camping
Editor in Chief Newspaper
Works seven days a week
Income: $60,000
Came from a wealthy family with 5 children
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

22. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Apps
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

23. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Apps
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

24. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Apps
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

25. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Icon
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

26. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Home Screen
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

27. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Log Screen
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

28. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Scent
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App

29. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Scent
Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App