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Writing for social media

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Daryl Pereira
Daryl Pereira

Initial slides for Cal State East Bay continuing ed class.

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Writing Social Media Content EXSP 8505 Daryl Pereira, IBM Feb 7, 2017
Why does social media matter?
What forms does social media take?
How should brands think about social media?
Ideas to explore ‱ D: Campaign for a new pair of sneakers ‱ C: Event for couples getting married soon ‱ B: Promoting organic cookies ‱ A: Travel company outreach during a major storm
Key points to consider ‱ Differentiation ‱ Tell strong customer stories ‱ Think of content that delights and informs ‱ Think of the hero’s journey
Framework ‱ Strategy ‱ Messaging ‱ Content plan ‱ Distribution ‱ Measurement

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