Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.

1. Marketing your idea The Business Value in Social Networks Bilal Jaffery , Worldwide Social Media & Competitive Marketing Leader , IBM ( twitter: @BilalJaffery) Daryl Pereira, developerWorks Web and Social Media Manager , IBM (twitter: @cagedether)

3. Collaboration drives business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships

4. The Impact of Social Collaboration Word of Mouth, #1 Influencer in Business Purchasing Behavior *Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents.

5. Social Collaboration helps people work smarter Example: IBM Lotus Connections to find people and information Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Activities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Home Wikis Provide a place for groups of people to jointly create and maintain content through contribution and collaboration. Files Share your files with your colleagues. Everyone can store, share, and collaborate on files. Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Blogs Communities Bookmarks Profiles

6. The IDEAL Statement: The Social Organization The whole organization is involved in social collaboration – internally and externally. Graphic: Intersection Consulting on Flickr

7. IBM Confidential October 17, 2010 “ Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.” – John Arndt

8. developer Works : Network Engagement Strategy Bilal Jaffery , Social Media & Competitive Marketing Leader Your open and social organizational culture is your competitive advantage .

10. When community wins. We win. Bilal Jaffery www.Bilal.ca [email_address]

11. Case studies “ The Groundswell trend is not a flash in the pan. This is an important, irreversible, completely different way for people to relate to companies and to each other.” Groundswell Charlene Li and Josh Bernoff

18. More information Find us on the Ning network