Selling WordPress Plugins WordPress Meetup Fryslân

1. Selling WP Plugins
WordPress Meetup Fryslân

2. Hallo, met Barry
WooCommerce Developer @ WooThemes
Related Posts for WordPress
Download Monitor
Post Connector
What The File

3. Business Models

4. Business Models
Freemium
Free base plugin with extensions/add-ons
Premium Only
SaaS subscription

5. Freemium
Free plugin with basic functionality
Premium plugin with extra functionality
Convert % to upgrade to premium

6. Extensions
One core plugin that is extended by plugins
Keeping it lean, easier to maintain
Upselling & Cross-Selling

7. Premium Only
Only a premium version
A lot harder to market
All dev & support is for paid customers

8. SaaS Subscription
Free plugin that connects to remote application
Recurring income
Trial periods (free month)

9. Selling Platform

10. Selling Platform
Hosted platform or self hosted?
Distributing your plugin

11. Hosted
No hosting hassle (SSL, Backups, PP, Legal)
No licensing or automated updates out of the box
Many keep a % of your sales
SendOwl, Gumroad, Shopify, etc.

12. Self Hosted
The hosting hassle (SSL, Backups, PP, Legal)
Customizable (licensing, automatic updates)
WooCommerce, EDD, Custom (?)

13. Plugin Distribution
Updates? Automatic or manual?
Protecting your plugin with license keys?

14. My Shops
Related Posts
for WordPress
Download
Monitor
Post Connector
Business model Freemium
Free base plugin
with extensions
Freemium (formerly
premium only)
Platform WooCommerce WooCommerce EDD
Licensing
WP Plugin
Licencing
WP Plugin
Licencing
Software
Licensing

15. The w.org repo
Free exposure
Not for every business model
Support / Reviews

16. Support
Will you offer support for your free products?
How will you support your premium product? Email? Forums?
First Response Time
Tools: Help Scout, TextExpander

17. Documentation
Hosted or self hosted?
Hosted: Help Scout Docs
Self Hosted: CPT

18. Refund Policy
Be very clear in when and for what period someone
can get a refund.

19. Renewals
Offer a discount
Keep discount valid after license expired
Send multiple renewal emails

20. Upgrades
Offer to upgrade with current license price as
discount

21. My Account
Automatically create accounts at checkout
Within my account:
- Access to files
- See licenses
- Manage activations
- Upgrade / Renewal options

22. VAT

23. – HMRC, Brief 46
“On 1 January 2015 the VAT rules for cross-
border B2C supplies of ‘digital services’ (i.e.
broadcasting, telecoms and e-services) will
change. From that date, VAT must be
accounted for in the member state where the
customer normally lives, rather than where the
supplier of the service is established.”

24. VAT on Digital Goods
The new EU VAT rules on the supply of digital
services affect all companies (EU and non-EU) that
sell to consumers inside the EU.

26. Barry Kooij
@CageNL
barrykooij.com