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소셜미디어전략 커뮤니케이션 페이스북

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이 자료는 저작권 문제가 있을 수 있으니 2015년 숙명여대 1학기 소셜미디어전략 커뮤니케이션 수업이외의 사용을 금합니다. (2014년 블로터컨퍼런스의 이노버즈 이상석 대표님의 발표자료 '성과달성을 위한 페이스북 광고 전략'을 참고하였습니다.)

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소셜미디어전략 커뮤니케이션 페이스북

  1. 1. 소셜미디어전략 커뮤니케이션 페이스북과 광고
  2. 2. 소셜 미디어 이용 현황 - 글로벌
  3. 3. 소셜 미디어 이용 현황 - 글로벌
  4. 4. 소셜 미디어 이용 현황 - 글로벌
  5. 5. 소셜 미디어 이용 현황(2012) - 국내
  6. 6. 소셜 미디어 이용 현황(2013) - 국내
  7. 7. 소셜 미디어 이용 현황(2013) - 국내
  8. 8. 소셜 미디어 이용 현황(2014) - 국내
  9. 9. 소셜 미디어 이용 현황(2014) - 국내
  10. 10. 소셜 미디어 이용 현황(2014) - 국내
  11. 11. 소셜 미디어 이용 현황(2014) - 국내
  12. 12. Facebook - 해외 사용자 Facebook dominated market 2009 Facebook dominated market 2013
  13. 13. Facebook - 해외 사용자
  14. 14. Facebook - 국내 사용자
  15. 15. Facebook - 국내 사용자
  16. 16. Facebook - 국내 사용자
  17. 17. Facebook - How to manage?
  18. 18. Facebook - How to manage?
  19. 19. Facebook - How to manage?
  20. 20. Facebook - How to manage?
  21. 21. Facebook - How to manage?
  22. 22. Facebook - How to manage?
  23. 23. Facebook - How to manage?
  24. 24. Facebook
  25. 25. Facebook
  26. 26. Facebook
  27. 27. Facebook
  28. 28. Facebook - Insight 1. User’s Perspective 2. Facebook’s Perspective old) 기업/Client Perspective old) Mass Media Perspective
  29. 29. Facebook - Newsfeed
  30. 30. Facebook - Newsfeed
  31. 31. Facebook - Edgerank
  32. 32. Facebook - Edgerank
  33. 33. Facebook - Edgerank
  34. 34. Facebook - Engagement
  35. 35. Facebook - Engagement
  36. 36. Facebook - Engagement
  37. 37. Facebook - Engagement
  38. 38. Facebook - Mobile
  39. 39. Facebook - Mobile
  40. 40. Facebook - 광고
  41. 41. Facebook - 광고
  42. 42. Facebook - 광고
  43. 43. Facebook - 광고
  44. 44. Facebook - 광고
  45. 45. Kakao Story - 광고 • Fans increased along with the Imps. • Since Jan. Imps decreased 40~50% > We expect Kakao Story is controlling the Imps as they launched the advertisement product just like facebook. 372,005 464,709 340,818 100,201 251,849 681,213 384,816 1,162,852 590,177 688,169 763,162 909,397 536,156 374,014 - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 0 200000 400000 600000 800000 1000000 1200000 1400000 1월 2월 3월 4월 5월 6월 7월 8월 9월 10월 11월 12월 1월 2월 스토리 조회수 스토리 팬
  46. 46. Facebook - 광고
  47. 47. Facebook - 광고
  48. 48. Facebook - 광고
  49. 49. Facebook - 광고
  50. 50. Facebook - 광고
  51. 51. Facebook - 광고
  52. 52. Facebook - 광고
  53. 53. Facebook - 광고
  54. 54. Facebook - 광고
  55. 55. Facebook - 광고
  56. 56. Facebook - 광고
  57. 57. Facebook - 광고
  58. 58. Facebook - 광고
  59. 59. Facebook - 광고
  60. 60. Facebook - 광고
  61. 61. Facebook - 광고
  62. 62. Facebook - 광고
  63. 63. Facebook - Epilogue
  64. 64. Facebook - Epilogue
  65. 65. Facebook - Future

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