The document discusses strategies for adopting new social media. It recommends thinking in 2 year cycles of education, piloting, and execution. It stresses linking new media to business goals and customer needs, and building a team of supporters. Telling stories that move people emotionally can be more powerful than just presenting facts.

1. Reflections on New (Social) Media Adoption Based on blog post at: http://bit.ly/9Q8n9Z Craig A. DeLarge Director, Healthcare Professional Relationship Marketing Novo Nordisk Inc Presented at ePharma Summit Social Media Boot Camp, New York, NYC, February 10, 2011 © 2011, Some musings by Craig A. DeLarge

4. Ride The Cycle! http://www.socialearth.org/wp-cont ent/uploads/2009/09/hype.jpg

17. One Last Word… © 2011, Some musings by Craig A. DeLarge

18. An Approach to Social Media Risk © 2011, Some musings by Craig A. DeLarge 2-Way 1-Way Unbranded Branded What Customers most want! 2 nd Most Risk Unrestricted Grants lower risk What Marketers most want! Most Risk Experimental zone w/in label Traditional Education Greatest ROI Ambiguity Least Risk Traditional Advertising Faux Social Media Moderate Risk

19. Contact Information: Craig A. DeLarge [email_address] www.linkedin.com/in/cadelarge www.wiseworking.com © 2011, Some musings by Craig A. DeLarge