This document provides an overview and introduction to a content marketing conference, including: - The conference details of location, date, and hashtag - Definitions of content marketing as creating and sharing media to acquire customers by consistently providing valuable information, with the goal of inspiring loyalty - That content marketing is now important because customers want more information than marketing and can control their choices more, and it enhances other marketing efforts - Upcoming speakers will discuss the Content Marketing Institute framework and the power of storytelling in content marketing